Unveiling the Dynamic Landscape of Marketing in Africa: Strategies for Success
Marketing strategies and campaigns need to be targeted to an audience, and marketers need to know how to target African audiences.
Welcome
The Institute of Marketing Management South Africa (IMM) is a community for marketing professionals and corporate companies, united together to share thoughts and experiences within the rapidly changing marketing environment.
EDUCATION
The IMM provides relevant marketing information, expertise, knowledge and education to ensure marketers stay abreast of the most current developments and trends in the marketing industry. We present online panel discussions, breakfast sessions, online short courses, workshops, think tanks and an annual conference to help marketers build the skills they need to keep ahead of emerging trends and enhance their long-term professional development.
We are pleased to bring these opportunities to the marketplace and hope you take a moment to explore the possibilities.
Online Short Courses
The IMM offers a range of online short courses in marketing, supply chain and business management.
Express Courses
The Express Courses offered by the IMM are fast-paced skills courses that can be completed in less than a week.
Media
Strategic Marketing for Africa
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. As the official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
Media
LATEST ARTICLES
Subliminal Messaging: Does it Really Work in Modern Marketing?
Let’s explore the use of subliminal messaging to sway decisions and actions of consumers in modern marketing strategies.
Peach Fuzz Takes the Spotlight as Pantone Colour of 2024
Did you know that Peach Fuzz is the Pantone Colour for 2024?
Ephemeral Marketing: Leveraging the Power of Temporary Content for Long-Term Engagement
Discover the evolution of marketing with ephemeral tactics. Learn how content disappearing in 24 hours offers unique engagement opportunities and meaningful connections.
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