News Snip

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Pokémon Go, the mobile game that’s taking the world by storm, is turning out to be a massive tool for marketers. Only a week after launch, the game has around 65-million users in the US alone and its parent company, Nintendo, has seen its market value increase by US$7-billion. In the augmented reality game, players walk around real-life neighbourhoods to hunt down and capture virtual cartoon characters on their smartphone screens. It draws on the original Pokémon games of the 1990s. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a

Now Uber wants to disrupt the www.ccpaasd.com restaurant home-delivery market

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Uber, the taxi industry innovator and market disruptor, is now looking to do the same in the South African restaurant home-delivery sector with a new service called UberEats. The company has begun advertising for senior UberEats staff in Johannesburg and Cape Town. The service uses its own app which is based on the Uber ride-hailing app. Uber drivers deliver restaurant take-out food to customers, who then pay using the same cashless system that its taxi clients use. UberEats already operates in a number of global cities – among them London, Paris, Singapore and Melbourne. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...as
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As it gears up for its 17th annual conference, being held this year at Victoria Falls in Zimbabwe during August, the Pan African Media Research Organisation (Pamro) has issued a call for individuals or institutions interested in presenting papers at the event. Pamro is seeking findings from media audience research activities, or relevant case studies drawn from Africa and internationally. “Media research provides critical insight into local consumers and viagra woman how best to reach them,” says Pamro board member Oresti Patricios. “It reveals which market segments are watching TV, listening to radio, or accessing information through print or digital means. It enables a company to tailor their marketing strategies to reach target audiences in the most effective way, and is therefore important to the success of many business enterprises.” < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Beer drinkers in South Africa are often keen on the idea of enjoying a packet of peanuts with their favourite beverage. In Argentina, the combination of beer and peanuts is apparently even more popular. Recently fans of a major beer brand called Quilmes decided to create their own plastic cup that fits on top of a beer can and may be used as a handy peanut holder. The company was so impressed with this viral fan-created concept – it called it “a genius idea” – that Quilmes launched its own limited-edition beer with built-in peanut holder and bag of nuts. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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What does a logo say about your business and how customers will perceive it? In many instances, the shape will determine whether people see the company or product as warm and responsive, or tough and business-like. According to research conducted by academics at the French-based Insead Business School and www.kirche-rheinberg.de published in the June-July 2016 issue of the ‘IMM Journal of Strategic Marketing’, circular or angular logos activate associations of ‘softness’ and ‘hardness’ respectively. “For example, if a person is reading an advertisement for a services company, the notion of softness may give the cialis non generic consumer an image of the company that’s more sensitive to its customers,” explains Professor Amitava Chattopadhyay. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Retailer Checkers is hoping that its new range of mini collectables will generate big interest from shoppers – and more specifically their children – as South African consumers seek to rein in their spending and analysts predict weak full-year results for all the major retail chains. Checkers has ‘shrunk’ 29 of the country’s most recognisable FMCG brands – among them All Gold tomato sauce, Omo washing powder and Sunlight dishwashing liquid – and is giving them away free each time a customer spends a specified amount in-store. The retailer is also selling additional Little Shop merchandise such as mini trolleys, baskets and store fronts, as well as a carrying case for the full collectables range. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Sensory marketing – the use of scent and smell to stimulate certain consumer emotions and associations – can be a powerful part of a marketer’s arsenal. According to an article published in the June-July 2016 issue of the ‘IMM Journal of Strategic Marketing’, studies indicate that consumers will stay for longer periods of time in scented places, perceive the quality of the product or service offered to be of a higher value, and will regard the environment to be more luxurious. “For years, marketers have focused on only two senses – getting the message across by what our audiences see and hear,” write authors Daryl du Toit and sources cialis cheap fast Gillian Meiring, of SA-based scent marketing company Brand InScentives. “Yet the use of fragrance can be more powerful than both sight and sound, because we remember more of what we smell than what we see or hear.” < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Nigerian consumers continue to be more confident than their sub-Saharan African peers, while confidence also improved in Kenya. Ghana’s consumer confidence score remains unchanged from the it's cool buying viagra in the us previous quarter, but South Africans are notably less confident than before. This is according to the latest Nielsen Consumer Confidence Index (CCI) results for the first quarter of 2016, which were released this week. The company conducted its research during March. Nigeria, Kenya, Ghana and SA are the only four countries measured in the region. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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