What does a logo say about your business and how customers will perceive it? In many instances, the shape will determine whether people see the company or product as warm and responsive, or tough and business-like.
According to research conducted by academics at the French-based Insead Business School and www.kirche-rheinberg.de
published in the June-July 2016 issue of the ‘IMM Journal of Strategic Marketing’, circular or angular logos activate associations of ‘softness’ and ‘hardness’ respectively. “For example, if a person is reading an advertisement for a services company, the notion of softness may give the cialis non generic
consumer an image of the company that’s more sensitive to its customers,” explains Professor Amitava Chattopadhyay.
< href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a