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Given the large number of young people as a percentage of the overall African population, the continent’s marketers need to be acutely aware of the attitudes and expectations of Generation Z consumers – those aged approximately 5-20. ‘Strategic Marketing Africa’, the magazine of the African Marketing Confederation (AMC), reports in its latest issue (Issue 4 2016) that this group is being heralded as ‘a game-changing generation’ because of how convincingly influenced it is by technology, most notably the Internet and mobile connectivity. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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The desire for near-instant delivery of anything from food to cosmetics and clothing shows no sign of abating. Indeed, one of the world’s biggest cosmetics brands believes that, for time-starved consumers, convenience is the new luxury. “Today’s changing consumer behaviours mean that we have to adapt to the look there drug hair loss propecia need for instant access to our products and services,” Chris Good, President of Estee Lauder, told the ‘Daily Telegraph’ newspaper this week. “We are constantly looking at new ways to provide greater choice and flexibility.” < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Entrepreneur Taofick Okoya made headlines when his African dolls outsold the legendary Barbie in his native Nigeria. Now he is focused on the rest of the world, not least the huge North American toy market. ‘Strategic Marketing Africa’, the magazine of the African Marketing Confederation (AMC), reports in its latest issue that Okoya began the Queens of Africa doll collection in 2007 after he could not find a black doll for his niece. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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In yet another strategy to make the payment process easier for South African retail customers, McDonald’s and social communications app WeChat have joined forces to trial mobile payments at selected restaurant outlets in Johannesburg and Cape Town. Payment is being facilitated by a mobile option called Quick Pay which is claimed to be safe, quick and antibiotic online price easy. The system allows customers to generate a WeChat QR code that can then be scanned at point of sale to register a payment. .< href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Retailer Pick n Pay has confirmed that it is launching a tap-and-go system at its stores in an effort to speed up the levitra levitra processing of customers and reduce queues at till points. The chain is apparently the first major South African retailer to introduce the system, although it is already popular in many other parts of the world. According to ‘Business Day’ newspaper, last year there were three-billion such transactions in Europe alone. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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South African consumers, it seems, are suffering wild and unpredictable mood swings when it comes to their spending habits and confidence in the economy. The quarterly Consumer Confidence Index survey conducted by Nielsen indicates that, for the third quarter of 2016, there was a big upward swing in confidence of nine points. The survey was conducted in August-September and the results were released last week. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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In many parts of Africa, mobile-based marketing remains relatively small and unsophisticated by global standards. But the soft gel cialis huge uptake of mobile phones on the continent means there’s huge potential. According to Issue 4 2016 of ‘Strategic Marketing Africa’, the magazine of the African Marketing Confederation, the number of unique African mobile subscribers hit 557-million in June 2016, an increase of 180-million subscribers in just five years. Growth is likely to remain strong and it’s predicted that a further 168-million subscribers will be added by 2020. Despite this, mobile marketing has yet to gain traction in many countries. For example, a recent survey covering 12 major sub-Saharan nations found that, while 52% of people are aware of the existence of mobile advertising, it has a high recall rate among only 6% of them. South Africa remains dominant in mobile marketing in the sub-Saharan region, but several other countries are enjoying strong growth off low bases – notably Nigeria, Kenya, Ghana and netzwerk-steiermark.at Zambia. For the greater part, strategies still rests heavily on simple SMS and related USSD (unstructured supplementary service data) platforms. The latter permits mobile phones to communicate with the mobile service provider's computers. In turn, this enables services such as mobile money transfer and menu-based information services to be accessed through the phone. As a result, Africa has spawned innovative mobile SMS and USSD ad-driven strategies. Among them is the ChiChi sponsored call campaign, which requires a consumer to enter a unique USSD code on their phone and add the mobile number of a person they want to speak to. They immediately receive an automated return call and, as a reward for listening to a 15-second advertisement, are connected to that person for one minute, courtesy of the ad sponsor. A campaign for Unilever’s Shield deodorant, for example, attracted at its height 5 000 calls an hour. Shield also achieved a 22% mobile coupon issuance rate, a level way ahead of a 3% coupon issuance rate achieved, at best, by traditional media. Continuing with the mobile marketing theme, this issue of Strategic Marketing Africa also examines how a project in Nigeria is providing a blueprint for mobile-based market research globally. In early 2016, a world-first retail census of 1,9-million retail outlets across the country was completed using only mobile technology. This eliminated the lag, inaccuracy and cost associated with traditional data-gathering methods and turned the notion of Africa being ‘unreachable’ in market research terms on its head. Other articles in this issue include a look at the habits of Africa’s Generation Z consumers and a report on how Airbnb is disrupting the continent’s tourism industry. ‘Strategic Marketing Africa’ is published four times a year and distributed through AMC member organisations in Ghana, Kenya, Morocco, Nigeria, South Africa, Zambia, Zimbabwe and buy viagra in united kingdom Indian Ocean Islands. It is also available in selected airline lounges.
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Despite difficult economic times for consumers, FMCG giant Tiger Brands is continuing to deliver a solid business performance, helped in part by a good showing from its eight top brands, which contributed more than R1-billion in turnover during the year to end September 2016. The company said yesterday (Wednesday) that these brands included Black Cat, Jungle Oats and All Gold. Overall, its consumer brands in beverages, home care, groceries and baby products delivered good results. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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