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Amarula, the African-themed liqueur, is teaming up with Kenyan conservationists for a new strategy aimed at saving the continent’s elephant herds. The brand is sponsoring the sales levitra help ‘Name Them Save Them’ campaign being run in conjunction with WildlifeDirect, a conservation organisation that operates out of Nairobi and Washington DC. Working closely with WildlifeDirect CEO, Dr. Paula Kahumbu, the campaign aims to make the prospect of losing an African elephant personal to the public, by inviting them to name individual elephants. Kahumbu, who is internationally acknowledged for her conservation work, appears in a video shot on location in Kenya’s Amboseli Park. She introduces viewers to elephants by name, showcasing their behaviour in their natural habitat, and likening their traits to those of humans. A short film then guides viewers through an immersive online experience into a virtual digital savannah, where they can choose an elephant, design it with a range of colourful patterns, name and share it with friends online. In addition to funding the global strategy, Amarula will donate US$1 to WildlifeDirect for every elephant named and shared per unique user. “As an authentically African brand, Amarula has been committed to the protection of the African elephant since 2002 and has donated US$642 000 to the cause over this period,” the brand says in a press statement. Amarula is made from the fruit of the marula tree, which is a sought-after treat among wild elephants. Owned by South African-based alcoholic beverages company Distell, the brand is sold in many parts of Africa and also has a worldwide following. “Awareness created by this campaign will help us to continue to protect the continent’s elephants, which are such an important part of Africa’s heritage and Amarula’s story,” says Dino D’Araujo, Global General Manager for the order genuine viagra online consultation assistance brand.
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After more than 80 years in existence, the world-renowned Monopoly board game is continuing to reinvent itself in an effort to remain relevant to a new generation of consumers. The game, manufactured by US-based Hasbro which is the second largest toy company in the world, has launched its new all-South African game. Called Monopoly Mzansi, it features 22 local locations voted for by South Africans earlier this year. Among them are the Kruger National Park, Big Hole in Kimberley, Durban’s Gold Mile, the Union Buildings and Gold Reef City in Johannesburg. Cape Town’s V&A Waterfront and www.legacoopservizi.coop Table Mountain are the two most expensive locations. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Good news for email marketers: email remains the ‘alpha channel’ when it comes to cross-channel marketing. A recent survey in the US that studied the habits of more than 1 000 white-collar workers indicates that more time than ever is being spent on checking and interacting with email messages. “Email is still the number one most effective one-to-one communication channel for marketers, even though there is more noise in all of our inboxes, and despite growth in mobile apps, social media, and text,” says Kristin Naragon, Director of Email Solutions at technology company Adobe, which this month published its second Annual Consumer Email Survey. “Savvy marketers see these statistics as evidence to support an integrated cross-channel marketing strategy that continues to rely on email.” < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Kenya’s M-Pesa started a mobile money revolution when it launched in 2007 and the service – as well as subsequent rivals – has been a major enabler of e-commerce and general retail in various parts of the world. But Bob Collymore, CEO of parent company Safaricom, noted during a visit to New York recently that M-Pesa must continue to innovate and improve its ‘clumsy technology’ if it is to keep pace with fast-changing rivals. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Millennials as a group are arguably the most discussed and analysed consumer segment across the globe due to their growing buying power. Within this group are the Afrillennials (South African Black Millennials), who face a different set of challenges to the global Millennial. Writing in the October 2016-January 2017 issue of the ‘IMM Journal of Strategic Marketing’, advertising strategist Nandi Zambodla says that many Afrillennials, once working, must think about the families they have left behind in townships or rural areas and contribute to the running costs of these homes – so-called ‘black tax’. Unsurprisingly, this slows the process of starting to grow, save and the best place buy sildenafil viagra progress like other Millennials. This is but one factor that differentiates Afrillennials from their Millennial peers elsewhere. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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South African consumers are continuing to embrace loyalty programmes, with the biggest growth in users taking place in the under-25 age group. This is according to the 2016 Loyalty Whitepaper released last week by Truth, a Cape Town-based consultancy specialising in in customer centricity and customer loyalty programmes. CEO Amanda Cromhout says the number of young people participating in loyalty schemes rose by 13% over the past year. This indicates that programme usage among this segment of the population is increasing at double the average annual growth across all age groups. Around 60% of all people aged 25 and under now use loyalty schemes. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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How do you grab the public’s attention and, in a simple but graphic way, illustrate the serious consequences of global warming on their everyday lives? A little humour and a lot of innovation can go a long way towards creating a memorable campaign that drives home the point. Offsetters, a Canadian organisation that advises companies and individuals on how to offset carbon emissions, used this approach to good effect a few years ago when it came up with a way to show people in the ocean-side city of Vancouver what their community would look like if global warming goes unchecked and sea levels rise dramatically. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Although it often flies under the radar of formal business, South Africa’s stokvel sector has huge membership and enormous buying power. Perhaps, says the ‘IMM Journal of Strategic Marketing’ in its latest issue, savvy marketers should be paying more attention? According to the October 2016-January 2017 edition of the magazine, market research company African Response estimates that there is R25-billion invested by 8,6-million stokvel members nationally – or 23% of the population – in an estimated 421 000 stokvels. However, the National Stokvel Association of South Africa (Nasasa) doubles these figures in its estimates, projecting more than 800 000 stokvel groups with a collective value of R49-billion. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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