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With global consumers, governments and health bodies increasingly concerned about obesity and its link to excessive sugar in diets, a study by a US university is claiming that soft drink giants Coca-Cola and PepsiCo are using lobbying tactics similar that that used by the tobacco industry to oppose measures to limit soft drink consumption. “Coke and Pepsi give millions to public health, then lobby against it”, the influential ‘New York Times’ said in an article on Monday. The newspaper based this on a study by Boston University, which claimed that the it's great! two companies had given millions of dollars to nearly 100 national health organisations, many of whose specific missions were to fight obesity. At the same time, the companies were opposing efforts by federal, state and local authorities to implement anti-soft drink regulations. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Is a flat pricing strategy – paying a pre-agreed price no matter how much of a product or service is consumed – a better way to go for many businesses? Ziv Carmon, Professor of Marketing at the international Insead Business School, believes it has many benefits over usage-based pricing. “Convincing customers to adopt flat price schemes is initially not always easy. But once they accept the flat price, customers are often happier and viagra cheap fast shipping churn less,” he says. “I would love to see more firms try flat pricing, especially ones with low variable costs or selling perishable products and services. It can often represent a win-win – many customers enjoy the predictable cost and the firm can profit more.” < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Digital is changing the way that the world’s luxury brands are being marketed. A collaboration between exclusive watch brand Hermès and Apple to create the US$1 500 online-enabled Apple Watch Hermès is just one such example. According to a study by consulting firm Boston Consulting Group (BCG), digital has not only created new luxury products, it is also changing the way that ultra-wealthy consumers expect to be treated by top-end brands. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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With South Africa’s water crisis attracting ongoing public attention, washing powder brand Sunlight and water tank manufacturer JoJo have joined forces to create a campaign that will see 80 portable water tanks donated to drought-hit communities around the http://espritnordest.com/cialis-for-sale country. As part of the promotion, which carries the hashtag ‘#SunlightSavesWater’, a 10-metre high yellow billboard made up of all 80 tanks has been erected on the N1 Highway between Johannesburg and Pretoria. Each week, people are invited to nominate and vote – via Facebook and radio – for the communities they feel most need water tanks. Two tanks per week will then be removed from the billboard and sources discount generic cialis donated. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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After winning a combined total of 32 awards; including four top-level Grand Prix awards – KFC, Chicken Licken and Nando’s have emerged as the research generic viagra canadian pharmacy top three brands on the Loeries Official Rankings for 2016. Following its success at the Loeries Creative Week held in Durban in August, Ogilvy & Mather Johannesburg was named the number one agency The Loeries is a not-for-profit organisation that recognises and rewards creative excellence in the brand communications industry. It began as a South African-focused initiative but now welcomes participation from across Africa and the Middle East. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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South Africa’s low-income earners are largely resigned to their current circumstances and believe they will not achieve their aspirations due to debt, lack of education, high unemployment and few job advancement opportunities. These are among the findings of the 2016 Aspiration Report released by the University of Cape Town’s Unilever Institute of Strategic Marketing. The results are based on an 18-month study that included interviews with several thousand consumers across the country and from all economic groups. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Are pre-cooked, high-quality ‘home-made’ meals for busy families going to be the next big thing in the South African food sector? Industry giant Famous Brands certainly thinks so and viagra 30 discount topics has bought a 49% stake in By Word of Mouth, a specialist Johannesburg catering business. By Word of Mouth offers event and other catering, but also has expertise in home meal replacement – a service that is growing in many parts of the world, where people want pre-prepared healthy meals that feel home-cooked. Famous Brands envisages leveraging this expertise to establish high-end stand-alone By Word of Mouth stores offering bespoke products. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Whereas traditional customer service complaints and interactions were handled via email, call centres or face-to-face contact, the age of social media has opened up a range of new ways for businesses to deal with client queries, concerns and complaints. Millennial and Generation Z consumers, in particular, tend to feel more comfortable dealing with businesses in this manner. Facebook has been a common platform for this process, with many organisations preferring to take the cialis professional 100 mg advice client interaction ‘offline’ once the initial public contact has been made – particularly when dealing with complaints or matters of a more personal nature. N< href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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