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In an acknowledgement of the popularity of English Premier League soccer in Africa and throughout the world, local Kenyan online gaming firm SportPesa has signed a multi-million dollar sponsorship deal with the Hull City club for the krosniewice.pl next three seasons. As part of the arrangement, SportPesa becomes Hull’s shirt sponsor from the upcoming 2016-17 season, which begins in mid-August. The club will also visit Kenya to play in a friendly game against a select team. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Local consumers are showing an increased preference for rooibos tea over traditional tea (called black tea), according to the recent South African Tea Industry Landscape Report 2016. Ernest du Toit, spokesperson for the Rooibos Council, says although black tea still has a higher overall consumption than rooibos, it is experiencing a steady decline, whereas rooibos is showing growth both locally and globally. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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As the digital world changes the way consumers buy cars, the world’s auto brands are looking for new and innovative ways to engage with likely customers. Hyundai in Britain says that three in five potential buyers are turning to digital research, with many watching ‘car tour’ videos on YouTube as they seek to avoid the high-pressure selling environment in car dealerships. However, most content is highly technical and difficult to understand. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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While the likes of Amazon and Google continue to wrestle with the practicalities – and opposition from governments – of delivering goods to consumers via unmanned airborne drones, a small company from the European nation of Estonia believes it may have developed a viable high-tech alternative. Rather than going the http://www.kaybojesen.com/?cipro-discount aerial route, it has built a six-wheel ground robot that is capable of navigating its way to through busy streets to deliver medium-sized packages, such as groceries, to customers. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Total, the international oil and gas company, and the Confederation of African Football (CAF) have announced an agreement under which the company will become the official sponsor of African football for the next eight years. Total will support CAF’s 10 principal competitions, starting with the upcoming Africa Cup of Nations, which has a global audience. Renamed the Total Africa Cup of Nations, the tournament will be held in Gabon from January 14 to February 5 next year. The sponsorship deal may be extended beyond 2024 if both parties agree. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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While much publicity has been directed at the child-focused ‘collectible’ loyalty campaigns being run by supermarket chains Spar, Checkers and viagra lowest price Pick n Pay, there are also significant negatives, a leading marketer has warned. Andrea Kraushaar, Research Director of specialist youth and family marketing agency Youth Dynamix, says that once the campaign are over shoppers will return to their traditional buying habits until such time as the cost levitra lowest next promotion is unveiled. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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While the popularity of the Pokemon Go game is driving greater public awareness of virtual reality, a study indicates that virtual reality is already being well used by global marketers as part of their strategies. According to Greenlight VR, a company that specialises in researching the virtual reality industry, a survey of 1 300 adults has found that 71% of consumers believe using virtual reality makes brands seem “forward-thinking and modern”. Reporting on the survey, the marketing industry magazine ‘Ad Week’ notes: “However, there's even better news for brands' bottom lines: 53% of respondents said they'd be more likely to purchase from a brand that uses VR, than from one that doesn't.” < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Rwanda is continuing to promote itself an African technology hub with the recent announcement that a low-cost laptop computer, the Positivo BGH, is being produced in the country. The laptop costs around US$265 and is being marketed as ‘proudly made in Africa’. It will be sold in Rwanda, other parts of Africa and possibly even further afield. Although the units are being manufactured in the capital city, Kigali, the business behind the project is South American technology company Positivo BGH (the same name as the computer). The website ‘Rwanda Eye’ quotes the company’s President for Africa, Juan Ignacio Ponelli, as saying: “It’s a strategic decision … to go global. We are a top company in technology but we are known really just in South America. So right now we decided to go global and chose here [Rwanda] to start the international arm for this group.” < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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