KWV takes a Southern African gin to the British

It’s not quite selling snow to Eskimos, but South African liquor giant KWV is attempting something similar as it takes on the British market – the home of gin – with an African boutique gin brand. Cruxland Gin, a product that is infused with signature botanicals including Kalahari N’abbas, was launched this month in the UK and is being sold through major retail chains such as Morrisons, which has 400 outlets nationwide. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a

Chicken brand celebrates African milestone

.While new fast-food and quick-service restaurant brands continue to enter the market in sub-Saharan Africa, the long-established operators are not resting on their laurels. KFC, for example, has announced the opening of its 1 000th outlet in the SSA region. The new restaurant is located at the Lemo Mall in Bloemfontein and represents a major milestone for the cialis suppliers in uk company, which arrived in 1971 via an investment in a store in the Johannesburg suburb of Orange Grove. It now has a presence across 16 SSA countries – among them Swaziland, Mauritius, Zimbabwe, Zambia, Malawi, Mozambique, Angola, Ghana and Kenya. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Given the large number of young people as a percentage of the overall African population, the continent’s marketers need to be acutely aware of the attitudes and expectations of Generation Z consumers – those aged approximately 5-20. ‘Strategic Marketing Africa’, the magazine of the African Marketing Confederation (AMC), reports in its latest issue (Issue 4 2016) that this group is being heralded as ‘a game-changing generation’ because of how convincingly influenced it is by technology, most notably the Internet and mobile connectivity. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a

The ethnic doll going from Nigeria to the world

Entrepreneur Taofick Okoya made headlines when his African dolls outsold the legendary Barbie in his native Nigeria. Now he is focused on the rest of the world, not least the huge North American toy market. ‘Strategic Marketing Africa’, the magazine of the African Marketing Confederation (AMC), reports in its latest issue that Okoya began the Queens of Africa doll collection in 2007 after he could not find a black doll for his niece. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a

How mobile is changing the generica viagra sale marketing game in Africa

In many parts of Africa, mobile-based marketing remains relatively small and unsophisticated by global standards. But the huge uptake of mobile phones on the continent means there’s huge potential. According to Issue 4 2016 of ‘Strategic Marketing Africa’, the magazine of the African Marketing Confederation, the number of unique African mobile subscribers hit 557-million in June 2016, an increase of 180-million subscribers in just five years. Growth is likely to remain strong and it’s predicted that a further 168-million subscribers will be added by 2020. Despite this, mobile marketing has yet to gain traction in many countries. For example, a recent survey covering 12 major sub-Saharan nations found that, while 52% of people are aware of the existence of mobile advertising, it has a high recall rate among only 6% of them. South Africa remains dominant in mobile marketing in the sub-Saharan region, but several other countries are enjoying strong growth off low bases – notably Nigeria, Kenya, Ghana and Zambia. For the greater part, strategies still rests heavily on simple SMS and related USSD (unstructured supplementary service data) platforms. The latter permits mobile phones to communicate with the mobile service provider's computers. In turn, this enables services such as mobile money transfer and menu-based information services to be accessed through the phone. As a result, Africa has spawned innovative mobile SMS and USSD ad-driven strategies. Among them is the ChiChi sponsored call campaign, which requires a consumer to enter a unique USSD code on their phone and add the mobile number of a person they want to speak to. They immediately receive an automated return call and, as a reward for listening to a 15-second advertisement, are connected to that person for one minute, courtesy of the ad sponsor. A campaign for Unilever’s Shield deodorant, for example, attracted at its height 5 000 calls an hour. Shield also achieved a 22% mobile coupon issuance rate, a level way ahead of a 3% coupon issuance rate achieved, at best, by traditional media. Continuing with the mobile marketing theme, this issue of Strategic Marketing Africa also examines how a project in Nigeria is providing a blueprint for mobile-based market research globally. In early 2016, a world-first retail census of 1,9-million retail outlets across the options country was completed using only mobile technology. This eliminated the lag, inaccuracy and cost associated with traditional data-gathering methods and turned the notion of Africa being ‘unreachable’ in market research terms on its head. Other articles in this issue include a look at the habits of Africa’s Generation Z consumers and a report on how Airbnb is disrupting the continent’s tourism industry. ‘Strategic Marketing Africa’ is published four times a year and distributed through AMC member organisations in Ghana, Kenya, Morocco, Nigeria, South Africa, Zambia, Zimbabwe and Indian Ocean Islands. It is also available in selected airline lounges.

Good times are rolling for tourism marketers

While many South African marketers battle to attract customers in a difficult economic environment, those in the tourism sector are enjoying good times and looking forward to a lucrative Festive Season. International visitor arrivals to the country rose by around 24% in the first eight months of the year. The overall figure, including visitors from the rest of Africa, rose about 14%, ‘Business Day’ newspaper reports. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Amarula, the African-themed liqueur, is teaming up with Kenyan conservationists for a new strategy aimed at saving the continent’s elephant herds. The brand is sponsoring the ‘Name Them Save Them’ campaign being run in conjunction with WildlifeDirect, a conservation organisation that operates out of Nairobi and Washington DC. Working closely with WildlifeDirect CEO, Dr. Paula Kahumbu, the campaign aims to make the prospect of losing an African elephant personal to the public, by inviting them to name individual elephants. Kahumbu, who is internationally acknowledged for her conservation work, appears in a video shot on location in Kenya’s Amboseli Park. She introduces viewers to elephants by name, showcasing their behaviour in their natural habitat, and likening their traits to those of humans. A short film then guides viewers through an immersive online experience into a virtual digital savannah, where they can choose an elephant, design it with a range of colourful patterns, name and share it with friends online. In addition to funding the global strategy, Amarula will donate US$1 to WildlifeDirect for every elephant named and shared per unique user. “As an authentically African brand, Amarula has been committed to the protection of the African elephant since 2002 and has donated US$642 000 to the cause over this period,” the brand says in a press statement. Amarula is made from the fruit of the marula tree, which is a sought-after treat among wild elephants. Owned by South African-based alcoholic beverages company Distell, the brand is sold in many parts of Africa and also has a worldwide following. “Awareness created by this campaign will help us to continue to protect the continent’s elephants, which are such an important part of Africa’s heritage and Amarula’s story,” says Dino D’Araujo, Global General Manager for the brand.
In another boost for the emerging African car industry, South Korean auto company Kia has confirmed that it is to assemble passenger vehicles in Ethiopia and we choice is also considering other plants elsewhere on the continent. The announcement comes just weeks after Volkswagen said it would be producing the Polo Vivo small passenger car in Kenya in an effort to achieve more market penetration for the brand in East Africa. Both moves are good news for consumers and the regional economy, as well as an affirmation of faith in Africa’s future growth by two of the world’s biggest automotive brands. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Africa must still be viewed as a long-term prospect and companies that enter its markets need the stamina to weather both good and bad market conditions. Global insights company Nielsen says this is vital because, despite the continent’s obvious potential over the next 10-50 years, it seems that investors have to a certain degree been seduced by short-term numbers. The third edition of the Africa Prospects Indicator Report released yesterday (Tuesday), says 2016 is proving to be a year of volatility and change in the 26 African countries reviewed by Nielsen, with “a fair degree of re-forecasting” required by business as growth prospects ebb and flow. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a

Improved African supply chain on the cards

Many of Africa’s roads, rail links and ports have suffered years of neglect. But the good news for frustrated marketers and supply chain managers battling to get their goods to market is that change is happening. Issue 3 2016 of ‘Strategic Marketing Africa’, the magazine of the African Marketing Confederation (AMC), reports that many countries are grasping the urgency of making their transport infrastructures globally competitive. Among the nations at the forefront of the modernisation is Kenya, which is tackling the challenge through a multi-billion dollar project that forms part of the Northern Corridor Integration Projects Initiative between Kenya and help how much does crestor cost without insurance Uganda. The initiative represents possibly the biggest regional rail development programme since South Africa built the 861km Sishen to Saldanha Bay iron ore line in the 1970s. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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