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Tuesday, 30 June 2015 22:00
Facebook has announced the opening of its first African office as it seeks to continue growing the social network’s footprint on the continent and take advantage of the advertising and commercial opportunities presented by the ever-increasing number of Africans who are using the network.
The office is located in Johannesburg but will focus on the entire sub-Saharan African region, which a special emphasis on the key markets of Nigeria, Kenya and South Africa. Facebook says it is enlisting the help of governments, telecom operators, agencies and other stakeholders to help drive the effort.
Monday, 04 May 2015 06:08
Programmatic buying of online advertisements is becoming big business as marketers work to drive more value from their ad spending and just try! to leverage customer data more effectively. While still in its infancy in South Africa, it is a trend that seems set for lift-off, predicts Andre Steenkamp, CEO of local digital agency 25AM.
He says the media buying tool has been available in the country for three or four years, but it's only now that local marketers and their agencies are beginning to pay attention. Drivers for adoption include a need for brands to make their advertising spending work harder and a growing focus on data-driven, customer-centric marketing.
Tuesday, 17 March 2015 06:03
Online video is the second-fastest growing advertising medium after mobile, according to BI Intelligence, the research service of New York-based business and technology news website 'Business Insider'. With an ever-increasing base of online video viewers across the world, it's easy to see why marketers are embracing video. But what is the situation in Africa?
Given that experts are forecasting an unprecedented 19,5% three-year compound annual estimated growth rate in video advertising income through to 2016, and with news from market research company E-marketer that digital will make up more than 25% of total ad expenditure in 2015, the increasing prevalence of online video is clear.
Monday, 08 December 2014 07:31
More than half of all Internet-based display advertisements served by Google are not being seen by online consumers, according to research findings released by the company late last week.
“With the advancement of new technologies we now know that many display ads that are served never actually have the opportunity to be seen by a user,” Google’s Group Product Manager, Sanaz Ahari, said.
The research was conducted in October and analysed data from a wide array of global online publishers, ranging from small blogs through to national newspapers. It looked specifically at display ads across Google’s Display Network (GDN), DoubleClick for Publishers and DoubleClick ad Exchange. A future study will look at video and mobile-based ads.