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South African Internet users increasingly want to shop online, with 22% of people saying they have already made online purchases and a further 48% saying they expect to do so in future.
Among the biggest barriers, though, is concern about whether the items ordered will be ‘as described’ and the security of online payments. These concerns are particularly relevant to online consumers considering doing cross-border shopping.
Tuesday, 07 July 2015 22:00
Online shopping is gaining traction across Africa and other emerging markets as Internet penetration continues to rise.
African online consumer trends largely echo those of India, where, as mobile ownership and Internet penetration continue to rise, online groceries become more desirable. A 2014 US Department of Agriculture report reflecting on the increase in online grocery shopping in India notes that “the growth in India’s online retailing for food and groceries is a function of the rise in total Internet users from 120-million to 213-million in the past year, as well as a fall in mobile handset prices and a rise in smartphone penetration”.
Friday, 19 June 2015 06:32
A growing African middle class and young population are creating a demand for products that store-based retail cannot meet due to a lack of shopping malls and only for you gridlocked cities. As a result, e-commerce is on the rise on the continent and its future looks promising.
This is according to Bernadette Kissane, a London-based analyst at international market intelligence firm Euromonitor. She says development has been most notable in Nigeria, where a surge in telecommunications investment and smartphone purchases has fuelled the growth of the Internet.
Monday, 18 May 2015 05:53
South Africa's burgeoning e-commerce era means that consumers are no longer shopping entirely online or offline. Rather, they taking a blended approach and using whatever channel best suits their needs.
This is one of the key findings released last week as part of the Nielsen Future of Grocery Report. It is based on research that polled 30 000 online respondents in 60 countries to understand how digital technology will shape the retail landscape of the future.