Online retailer Amazon has made its first commercial drone delivery as it seeks to revolutionise the supply chain aspect of online shopping. The delivery was made in the English city of Cambridge and took 13 minutes “from click to delivery” the company says.Read More...a

Now the selfie becomes an e-commerce tool

Kenya’s M-Pesa started a mobile money revolution when it launched in 2007 and the service – as well as subsequent rivals – has been a major enabler of e-commerce and general retail in various parts of the world. But Bob Collymore, CEO of parent company Safaricom, noted during a visit to New York recently that M-Pesa must continue to innovate and improve its ‘clumsy technology’ if it is to keep pace with fast-changing rivals. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
South Africans are showing growing confidence in e-commerce, with 56% of respondents to a survey conducted between December 2015 and March 2016 saying that they had shopped online. This is according to online data company Effective Measure. When making their first foray into the world of online payments, most people felt comfortable doing their first transaction with a bill payment merchant. Perhaps unsurprisingly, only 7% of respondents were happy making a vehicle-related purchase online. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Amidst the challenges of limited Internet connectivity and unreliable connections, the Global Connected Commerce Survey by research company Nielsen has found that Nigerians’ use of mobile devices to make online retail purchases is significantly higher than the global purchasing rates across several categories. “This points to the fact that an e-commerce experience is the new retail reality, as digital devices enable Nigerian consumers to shop wherever and whenever they choose,” says Nielsen. “The shift towards mobile purchasing reflects a larger trend that is occurring in retail: proximity shopping. Across all regions [covered by the international survey], smaller format stores that are close to work or home are growing fastest, and nothing offers greater convenience or proximity than the mobile device in consumers’ pockets.” < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
South African e-commerce shoppers are snapping up shoes, electronics and homeware gifts, according to The Foschini Group (TFG), which has named these as the best sellers among its seven online stores. ‘Business Day’ newspaper quotes TFG executive Brent Curry as saying: “Footwear and buy orlistat online advice electronics tend to be easy online purchases because people trust and know the brand and they don’t really have to touch and feel the product. Gifting, because it can be placed online and delivered the next day, is excelling as a category.” Read More...

World’s biggest online shopping day

Online shopping recorded its biggest-ever sales day yesterday (11 November) as Chinese consumers spent US$14,3-billion in 24 hours during an event known as Singles Day. Of that total, US$9,8-billion in purchases were made via mobile devices. Singles Day is a celebration for single people and is held on the 11th day of the 11th month because the number ‘1’ indicates a single person. To mark the day, young single Chinese will hold parties and gatherings designed to help them meet new friends or romantic partners. It has now become highly commercialised, with e-commerce retail giants such as Alibaba and competing to sell a wide range of goods to the country’s estimated 668-million Internet users. Read More...

South African Internet users increasingly want to shop online, with 22% of people saying they have already made online purchases and a further 48% saying they expect to do so in future.

Among the biggest barriers, though, is concern about whether the items ordered will be ‘as described’ and the security of online payments. These concerns are particularly relevant to online consumers considering doing cross-border shopping.


Online shopping is gaining traction across Africa and other emerging markets as Internet penetration continues to rise. 

African online consumer trends largely echo those of India, where, as mobile ownership and Internet penetration continue to rise, online groceries become more desirable. A 2014 US Department of Agriculture report reflecting on the increase in online grocery shopping in India notes that “the growth in India’s online retailing for food and groceries is a function of the rise in total Internet users from 120-million to 213-million in the past year, as well as a fall in mobile handset prices and a rise in smartphone penetration”.


A growing African middle class and young population are creating a demand for products that store-based retail cannot meet due to a lack of shopping malls and only for you gridlocked cities. As a result, e-commerce is on the rise on the continent and its future looks promising.

This is according to Bernadette Kissane, a London-based analyst at international market intelligence firm Euromonitor. She says development has been most notable in Nigeria, where a surge in telecommunications investment and smartphone purchases has fuelled the growth of the Internet.


South Africa's burgeoning e-commerce era means that consumers are no longer shopping entirely online or offline. Rather, they taking a blended approach and using whatever channel best suits their needs.

This is one of the key findings released last week as part of the Nielsen Future of Grocery Report. It is based on research that polled 30 000 online respondents in 60 countries to understand how digital technology will shape the retail landscape of the future.


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