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The number of 15-second TV commercials being flighted has increased by 80% since 2008, according to international research. Multinationals such as Proctor & Gamble (P&G) are now embracing the shorter format on order viagra from canada help the grounds that these are “cheaper and more effective than the traditional 30-second spots”.
More recently, social media giant Facebook also introduced 15-seconders for advertisers wishing to use video to engage with users on its platform.