Foschini Group innovates in e-commerce space

Retail giant The Foschini Group (TFG) is trialling a ground-breaking new delivery service for its products being sold online. Called ‘Deliver 2 Me’, it uses a geolocation tracking system – similar to that used by smartphone tracking systems or the Uber taxi app – to enable customers to pinpoint exactly where they want their purchases to be delivered. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
In a further indication of the growth of gamification as a marketing tool, South African retail giant, The Foschini Group (TFG) has been using an online game called Super Stan to help promote its ‘Shop Hop’ online sale taking place today (Friday). Inspired by Nintendo’s hugely popular Super Mario Bros. game, Super Stan was created to educate consumers about TFG’s so-called eMall, which gives shoppers access to 11 linked store brands within the group – among them Foschini For Beauty, Markham, Totalsports and Duesouth. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
South African e-commerce shoppers are snapping up shoes, electronics and homeware gifts, according to The Foschini Group (TFG), which has named these as the best sellers among its seven online stores. ‘Business Day’ newspaper quotes TFG executive Brent Curry as saying: “Footwear and electronics tend to be easy online purchases because people trust and know the brand and they don’t really have to touch and feel the product. Gifting, because it can be placed online and delivered the next day, is excelling as a category.” Read More...

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