Digital media remains a big driver of growth in global advertising and is likely to capture 33% of the global advertising pie in 2017. This is according to a forecast by GroupM, the world's largest advertising buyer. TV continues to attract the largest share of ad spend, although this will decrease slightly from 42% in 2016 to 41% in 2017. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Advertisements that feature celebrities and athletes have the least resonance with South African consumers. This is according to the ‘Global Trust in Advertising Report’ released this week by research company Nielsen. Ads of a sexual nature are also highly disliked, while the advertising messages that most resonate with South Africans are those with humour (64%), depicting real life situations (51%) and family-orientated ads (50%). Compared to their international counterparts, a high percentage of South African consumers still place most of their trust in more traditional forms of communication/advertising. “This is evidenced by the fact that the cialis cheap no prescription second highest number of respondents in the survey said they trust editorial content such as newspaper articles,” says Nielsen. Seventy-five percent of people surveyed also said they trusted adverts on TV and radio, and in newspapers and magazines. The same percentage said they trusted brand sponsorships. Read More...
As it seeks to attract more paying advertisers, particularly in emerging markets, Facebook has launched what it calls a ‘lightweight’ video advertising system. This comprises a series of still images that can be combined with text to create a simple slideshow. The benefit is that the ads are cheap and easy to make, do not consume much data, and can be more easily accessed by people with simple 2G mobile phones. This is particularly useful for markets where most consumers do not use sophisticated 3G and 4G connections when surfing the Internet. Read More...

Increasing numbers of shopping centres around the world, including in Africa, are adding digital displays to their out-of-home offerings. The trend is creating exciting opportunities for advertisers and points of interest for shoppers.

 Mall advertising is one of the fastest-growing media categories in South Africa, according to Spectrum, a local signage company. Given the popularity of shopping malls in South Africa – and their growing footprint across the rest of the African continent – increasing in-mall advertising strategies is important for brands looking to remain at the forefront of consumers’ minds.  


Is the advertising industry's traditional 'agency of record' operating model under threat from marketing departments seeking a fresher and levitra info more nimble project-based approach to creative campaigns?

Large corporates have traditionally had a major advertising agency that acts as the cialis side effects agency of record to coordinate advertising and related activities, and ensure consistency of branding. However, the greater fragmentation of media channels in the digital age is seeing more marketers question whether this approach is becoming unworkable. Instead, they suggest different, specialist, agencies should handle emerging channels such as video messaging, social media, and the round-the-clock two-way conversations that consumers now expect from brands.


Harnessing billboard creativity

Stuck in traffic on the Uhuru roundabout, one of the busiest intersections in Nairobi, Kenya? Soft drink brand Sprite’s award-winning Bill the Billboard has proved a hit with commuters, as well as highlighting how creativity in billboard advertising execution can get consumers talking and social networks buzzing.

Industry website ‘Adweek’ recently reported on the Sprite digital billboard, which was conceptualised by ad agency Ogilvy Kenya and cracks endless jokes – some good and some quite cringeworthy – in a convivial style. This makes ‘Bill’ a far cry from the run-of-the-mill static billboard.


While South Africa’s advertising industry watchdog, the Advertising Standards Authority (ASA), ruled on Friday that FNB bank must withdraw a prominent national campaign urging the public to ‘Un-Steve’ themselves, the country’s consumers seem divided over the furore.

The campaign was the latest derivation of a multi-year strategy involving a mythical, but humorous, character named Steve who works as a call centre agent for an un-named ‘Beep Bank’. However, in the current campaign, consumers were told to ‘Un-Steve’ themselves by moving to FNB rather than enduring a range of frustrations with their existing bank. Some elements of the strategy also suggested that consumers who did not know about certain benefits of banking with FNB were ‘a Steve’.


Half of online ads not being seen

More than half of all Internet-based display advertisements served by Google are not being seen by online consumers, according to research findings released by the company late last week.

“With the advancement of new technologies we now know that many display ads that are served never actually have the opportunity to be seen by a user,” Google’s Group Product Manager, Sanaz Ahari, said.

The research was conducted in October and analysed data from a wide array of global online publishers, ranging from small blogs through to national newspapers. It looked specifically at display ads across Google’s Display Network (GDN), DoubleClick for Publishers and DoubleClick ad Exchange. A future study will look at video and mobile-based ads.


Another whisky-maker sees potential in Africa

One of the world's most distinguished makers of Scotch whisky has joined the growing number of alcoholic beverage companies seeing an exciting future in Africa

One of the world's most distinguished makers of Scotch whisky has joined the growing number of alcoholic beverage companies seeing an exciting future in Africa as the continent's consumers become more middle class in their outlook and buy cialis soft topics consumption habits.

Stella David, Chief Executive of William Grant and Sons, an independent distiller founded in Scotland in 1886, says both Africa and south-east Asia are becoming stronger whisky markets because more affluent individuals are choosing spirits over more traditional alcoholic drinks.

Speaking at a company event last week, she said Angola, Morocco and South Africa were leading the charge, reports the industry website 'The Drinks Business'. These countries were offer an opportunity for growth because "businesses haven't got distribution all sewn up but we're seeing in Africa, more affluent individuals choosing to buy spirits," she said. "It's interesting to see how markets in Africa develop. Years from now, it will be different; it will be a more substantial market. There's a lot to play for."

William Grant and Sons has several well-established whisky brands in its portfolio, among them Grants, Glenfiddich and Balvenie.

According to David, other emerging markets with a growing desire for whisky include Taiwan, South Korea and Poland. "Whisky is an emotional category, it doesn't go off and people become emotionally involved with it. Whisky has long-term growth [prospects]," she told the UK-based 'Telegraph' newspaper.

Her observations tie in with those of competitors such as Diageo - the giant multinational producer of beer, wine and spirits - which said last year that it saw a strong future in Africa for its Johnny Walker and Bell's whisky brands.

Nick Blazquez, Diageo's President for Africa and certain European markets, said in October 2013 that spirits represented a big opportunity for the company and he expected long-term growth in its African business to be strong. "There will always be ups and downs in emerging economies, and I would caution us not to be over-optimistic. But do I think Africa will accelerate faster than Asia? Yes I do," he was quoted as saying by Reuters news agency.

Blazquez said growth rates in Africa would outpace those witnessed in Asia over the past decade, as the continent's population boomed and more people joined an emerging middle class.

Meanwhile, beer brewing giant SABMiller - which grew out of South African Breweries to become a significant global player - said last week that demand for its beer brands in Africa and the Middle East had grown by nearly 5% in the past year as emerging marketing countries also developed an increasing taste for the product.

Despite this rise, African beer consumption still mostly lags the developed world. Apart from South Africa, which is a middleweight beer consumer on par with the likes of Australia and the US, large parts of the continent average less than 10 litres per person each year. European countries remain the biggest consumers per head, but beer marketers have noted that Europe's drinkers are moving increasingly towards non-alcoholic beer, flavoured beer and spirits.

Non-alcoholic beer is also on the rise in the Middle East and link for you cialis sale online North Africa, which have large Muslim populations that frown on alcohol consumption.

According to research company Euromonitor, the following are the top 10 countries in order of highest annual beer consumption per head:
1. Czech Republic: 143 litres
2. Germany: 110 litres
3. Austria: 108 litres
4. Estonia: 104 litres
5. Poland: 100 litres
6. Ireland: 93 litres
7. Romania: 90 litres
8. Lithuania: 89 litres
9. Croatia: 82 litres
10. Belgium: 81 litres.

Africa’s super-wealthy on the rise

The number of high net-worth individuals in Africa – defined as those having net assets of US$1-million or more, excluding the value of their primary residence – increased at more than double the global rate between 2000 and 2013.

This is according to the recently released 2014 Africa Wealth Report compiled by research firm New World Wealth, which shows that the continent’s number of super-wealthy individuals increased by 150% over that period. In all, there are now approximately 165 000 such people in the region.


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