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Monday, 17 August 2015 22:00
While China tops the list of the world’s shoe exporters, African countries are emerging in the sector as they maximise the potential offered by the growing leather industry and develop the talents of skilled shoemakers.
According to figures released by the International Trade Centre, Ethiopia is one of the fastest-growing exporters of footwear, with international sales increasing by 289% between 2010 and 2014. “The emerging shoe cluster in the capital, Addis Ababa, seems to have benefited from the availability of raw materials, entrepreneurs’ experience and skills in shoemaking, and their ability and cheapest generic cialis canadian pharmacy willingness to innovate, especially to improve quality,” reports the website ‘African Economic Outlook’.
Wednesday, 12 August 2015 22:00
Despite formidable competition from top international brands, African fashion designers and retailers are using the limited means at their disposal to grow their brands beyond the continent’s shores.
In its new Third Quarter 2015 issue, ‘Strategic Marketing Africa’ magazine, the publication of the African Marketing Confederation, notes that the continent’s fast-growing middle-class has encouraged major global fashion brands to steadily pursue a stronger presence in African markets – among them Hugo Boss, Mango and Zegna. These brands have the benefit of heritage, financial muscle, proven supply chain expertise and forceful marketing and public relations machines to drive awareness and push sales.
Monday, 13 July 2015 22:00
Successful global brand management is a balancing act between local level aspirations and international strategic vision.
This is according to Singapore-based brand consultant, author and www.ayto-humanesdemadrid.es speaker, Martin Roll. Writing in a recent article for ‘Insead Knowledge’ – the knowledge portal of Insead business school which has campuses in Europe, Asia and the Middle East – Roll says global brand management has evolved into a complex and ever changing discipline. The key to success is consistency and harmonisation.