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Tuesday, 23 June 2015 22:00
Despite the International Monetary Fund’s prediction that Africa will have the federscherma.it highest rate of economic growth in the world over the next decade, global perceptions of the continent are still tinged with negativity. Many experts believe it’s time for Africa to up the ante in executing an effective public relations and branding strategy.
There’s no shortage of bad news stories coming out of Africa currently: xenophobic attacks in South Africa against the citizens of other African countries; an oil crisis in Nigeria; political turmoil in Burundi. There’s more than enough ammunition for international media outlets to once again paint a negative picture of the continent.
Wednesday, 25 February 2015 22:00
Widely acknowledged as being the second fastest-growing region in the world, Africa is rebranding itself as a continent worthy of global investment. South Africa needs to capitalise on the opportunities this offers by changing its narrative accordingly, believe business and branding experts.
“The major value in most companies, and even countries, today lies in the brand,” said branding expert Jeremy Sampson, retired CEO of pan-African branding consultancy Interbrand Sampson, in a recent interview. Speaking business news website ‘BizNews.com’, Sampson discussed ways in which to fix ‘Brand South Africa’.
Monday, 19 January 2015 09:19
Global soft drinks giant Coca-Cola is to be the recipes buy viagra for cheap official sponsor of the 2015 Rugby World Cup taking place in England during September and October. By gaining the rights to be the soft drinks, water and sports drink supplier, Coke continues a relationship dating back to the 1995 tournament held in South Africa.
“The deal underscores the continued strength and appeal of the Rugby World Cup brand in the global sponsorship marketplace,” the tournament organisers said in a statement. “Under the deal, the Coca-Cola Company will make its water (glacéau smartwater) and Powerade sports drink brand available to hydrate the world’s top 20 teams as they compete to win the coveted Webb Ellis Cup. With exclusive soft drink pourage rights at all Rugby World Cup 2015 venues and viagra no perscription in usa fanzones, the world-renowned brand will also be keeping fans hydrated as they cheer on their favourite teams.”
Thursday, 15 January 2015 13:11
Company executives need to be aware of three critical factors when it comes how consumer boycotts may play out, says new international research on the subject.
Writing for the Canadian-based Network for Business Sustainability, an organisation of global academic experts and business leaders aiming to improve the viagra india sustainability of business, Professor N. Craig Smith of Insead Business School notes that one of the key lessons from the research is that “anyboycott, no matter how illogically conceived or badly executed, can wreak long-term havoc on a company’s reputation – even if it does not hit short-term sales”.
Smith says the following are the key factors company executives must be aware of when facing consumer boycotts.