.Brand South Africa has welcomed the country's improved performance in the 2016 Anholt-GfK Nation Brand Index. SA went up by three places in the latest survey and now stands at 35 out of 50 nation brands. “South Africa’s improved performance can be attributed to improved perceptions of our governance, immigration and investment, and people. This speaks directly to the work we are doing as a country in implementing the National Development Plan and programmes like Invest South Africa,” Brand SA CEO Kingsley Makhubela says. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Rwanda is continuing to promote itself an African technology hub with the recent announcement that a low-cost laptop computer, the Positivo BGH, is being produced in the country. The laptop costs around US$265 and is being marketed as ‘proudly made in Africa’. It will be sold in Rwanda, other parts of adalsskolan.org Africa and possibly even further afield. Although the we use it purchase cheap cialis units are being manufactured in the capital city, Kigali, the business behind the project is South American technology company Positivo BGH (the same name as the computer). The website ‘Rwanda Eye’ quotes the company’s President for Africa, Juan Ignacio Ponelli, as saying: “It’s a strategic decision … to go global. We are a top company in technology but we are known really just in South America. So right now we decided to go global and chose here [Rwanda] to start the international arm for this group.” < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Mauritius, the island nation frequently rated as Africa’s most competitive economy, is looking to increase its profile in the Asia-Pacific region and market itself as a trade and visit our site investment hub for Asian companies looking to do business in Africa. It also sees potential to increase tourism links between Asia and Mauritius. On a recent state visit to Singapore, the Deputy Prime Minister of Mauritius, Charles Gaetan Xavier-Luc Duval, invited Singaporean businesses to use Mauritius as their regional headquarters from which to invest in mainland Africa, reports the ‘Straits Times’ newspaper. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a

Is it time to boost Brand Africa?

Despite the International Monetary Fund’s prediction that Africa will have the federscherma.it highest rate of economic growth in the world over the next decade, global perceptions of the continent are still tinged with negativity. Many experts believe it’s time for Africa to up the ante in executing an effective public relations and branding strategy.

There’s no shortage of bad news stories coming out of Africa currently: xenophobic attacks in South Africa against the citizens of other African countries; an oil crisis in Nigeria; political turmoil in Burundi. There’s more than enough ammunition for international media outlets to once again paint a negative picture of the continent.

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Branding Africa: Fostering a dynamic narrative

Widely acknowledged as being the second fastest-growing region in the world, Africa is rebranding itself as a continent worthy of global investment. South Africa needs to capitalise on the opportunities this offers by changing its narrative accordingly, believe business and branding experts.

“The major value in most companies, and even countries, today lies in the brand,” said branding expert Jeremy Sampson, retired CEO of pan-African branding consultancy Interbrand Sampson, in a recent interview. Speaking business news website ‘BizNews.com’, Sampson discussed ways in which to fix ‘Brand South Africa’.

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Global soft drinks giant Coca-Cola is to be the recipes buy viagra for cheap official sponsor of the 2015 Rugby World Cup taking place in England during September and October.  By gaining the rights to be the soft drinks, water and sports drink supplier, Coke continues a relationship dating back to the 1995 tournament held in South Africa.

“The deal underscores the continued strength and appeal of the Rugby World Cup brand in the global sponsorship marketplace,” the tournament organisers said in a statement. “Under the deal, the Coca-Cola Company will make its water (glacéau smartwater) and Powerade sports drink brand available to hydrate the world’s top 20 teams as they compete to win the coveted Webb Ellis Cup. With exclusive soft drink pourage rights at all Rugby World Cup 2015 venues and viagra no perscription in usa fanzones, the world-renowned brand will also be keeping fans hydrated as they cheer on their favourite teams.”

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Company executives need to be aware of three critical factors when it comes how consumer boycotts may play out, says new international research on the subject.

Writing for the Canadian-based Network for Business Sustainability, an organisation of global academic experts and business leaders aiming to improve the viagra india sustainability of business, Professor N. Craig Smith of Insead Business School notes that one of the key lessons from the research is that “anyboycott, no matter how illogically conceived or badly executed, can wreak long-term havoc on a company’s reputation – even if it does not hit short-term sales”.

Smith says the following are the key factors company executives must be aware of when facing consumer boycotts.

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