Bakwena, the concessionaire for the N1and N4 toll roads, has won an international road safety award for its marketing campaign in conjunction with Wheel Well, a non-profit organisation that aims to reduce child fatalities caused by car accidents. The UK-based Prince Michael International Road Safety Awards are presented to companies or organisations around the world in recognition of their contribution to improving road safety. The also recognise marketing achievement and innovation in the field. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
The Western Cape provincial government has hailed its hard-hitting First Kiss road safety advertising campaign as a “massive hit” after a study showed that overall seat belt compliance had increased by 27,5% and compliance by rear-seat passengers rose by 161%. Results of the study, released earlier this month by Western Cape MEC of Transport and Public Works, Donald Grant, also showed that road fatalities had dropped by 30% versus the same period in 2014 and 2015. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a

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