The Editorial Team

Millennials as a group are arguably the most discussed and analysed consumer segment across the globe due to their growing buying power. Within this group are the Afrillennials (South African Black Millennials), who face a different set of challenges to the global Millennial. Writing in the October 2016-January 2017 issue of the ‘IMM Journal of Strategic Marketing’, advertising strategist Nandi Zambodla says that many Afrillennials, once working, must think about the families they have left behind in townships or rural areas and contribute to the running costs of these homes – so-called ‘black tax’. Unsurprisingly, this slows the we choice ganeric cialis process of starting to grow, save and progress like other Millennials. This is but one factor that differentiates Afrillennials from their Millennial peers elsewhere. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
South African consumers are continuing to embrace loyalty programmes, with the biggest growth in users taking place in the under-25 age group. This is according to the 2016 Loyalty Whitepaper released last week by Truth, a Cape Town-based consultancy specialising in in customer centricity and customer loyalty programmes. CEO Amanda Cromhout says the number of young people participating in loyalty schemes rose by 13% over the past year. This indicates that programme usage among this segment of the population is increasing at double the average annual growth across all age groups. Around 60% of all people aged 25 and under now use loyalty schemes. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
How do you grab the public’s attention and, in a simple but graphic way, illustrate the cheap online generic viagra serious consequences of global warming on their everyday lives? A little humour and a lot of innovation can go a long way towards creating a memorable campaign that drives home the point. Offsetters, a Canadian organisation that advises companies and individuals on how to offset carbon emissions, used this approach to good effect a few years ago when it came up with a way to show people in the ocean-side city of Vancouver what their community would look like if global warming goes unchecked and sea levels rise dramatically. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Although it often flies under the radar of formal business, South Africa’s stokvel sector has huge membership and enormous buying power. Perhaps, says the ‘IMM Journal of Strategic Marketing’ in its latest issue, savvy marketers should be paying more attention? According to the October 2016-January 2017 edition of the magazine, market research company African Response estimates that there is R25-billion invested by 8,6-million stokvel members nationally – or 23% of the population – in an estimated 421 000 stokvels. However, the National Stokvel Association of South Africa (Nasasa) doubles these figures in its estimates, projecting more than 800 000 stokvel groups with a collective value of R49-billion. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
South Africa is undergoing a retail evolution where mass-market ‘one size fits all’ strategies are no longer as desirable and bigger retail stores are not perceived as being better by consumers. These insights stem from a recent Nielsen Global Retail Growth Strategy Report, which highlights the need for innovative tactics in the retail landscape. Says Nielsen’s Craig Henry: “As lifestyle and consumption habits change, we’re seeing a structural shift with small formats showing big growth. This [is because] the small store has reinvented itself, [but] the hypermarket has remained more or less the same over the last three decades. As a result, small stores are able to meet the current consumer need for a higher level of specialisation and service delivery since an artisanal feel, personal service and individualism are synonymous with this store format.” < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Like the independent corner store that offered personalised service, informal credit and viagra online uk newsletter home delivery, the local pharmacy is on the way out in South Africa and being replaced by hard-nosed retail businesses. Indeed, the entire sector is undergoing a sea change, reports the ‘IMM Journal of Strategic Marketing’ in its October 2016-January 2017 issue. Deregulation in 2003 has progressively seen the growth of corporate-owned pharmacies and the once-traditional ‘corner chemist’ is now struggling to survive. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
In the fiercely competitive world of South African retail, an effective supply chain is imperative. More effective global sourcing, better speed to market, increased onshore manufacturing and improved warehousing efficiency are strategies being used by the big retail groups, reports the ‘IMM Journal of Strategic Marketing’ in its October 2016-January 2017 issue. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
No matter how tight the economy, it seems that South African consumers can’t get enough of brands offering fast food or sweet treats. US-based glazed doughnut chain, Dunkin’ Donuts, opened its first outlet in the country yesterday (Thursday) and plans to establish 290 over the next decade. The first Dunkin’ Donuts is located in Cape Town, with a further four stores due to open in the city by the end of 2016. Thereafter, the brand intends to expand into the Gauteng market. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
With global consumers, governments and health bodies increasingly concerned about obesity and its link to excessive sugar in diets, a study by a US university is claiming that soft drink giants Coca-Cola and cheap viagra soft PepsiCo are using lobbying tactics similar that that used by the tobacco industry to oppose measures to limit soft drink consumption. “Coke and Pepsi give millions to public health, then lobby against it”, the influential ‘New York Times’ said in an article on Monday. The newspaper based this on a study by Boston University, which claimed that the two companies had given millions of dollars to nearly 100 national health organisations, many of whose specific missions were to fight obesity. At the same time, the companies were opposing efforts by federal, state and local authorities to implement anti-soft drink regulations. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Is a flat pricing strategy – paying a pre-agreed price no matter how much of a product or service is consumed – a better way to go for many businesses? Ziv Carmon, Professor of Marketing at the international Insead Business School, believes it has many benefits over usage-based pricing. “Convincing customers to adopt flat price schemes is initially not always easy. But once they accept the flat price, customers are often happier and churn less,” he says. “I would love to see more firms try flat pricing, especially ones with low variable costs or selling perishable products and services. It can often represent a win-win – many customers enjoy the predictable cost and the firm can profit more.” < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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