Millennials as a group are arguably the most discussed and analysed consumer segment across the globe due to their growing buying power. Within this group are the Afrillennials (South African Black Millennials), who face a different set of challenges to the global Millennial.
Writing in the October 2016-January 2017 issue of the ‘IMM Journal of Strategic Marketing’, advertising strategist Nandi Zambodla says that many Afrillennials, once working, must think about the families they have left behind in townships or rural areas and contribute to the running costs of these homes – so-called ‘black tax’. Unsurprisingly, this slows the we choice ganeric cialis
process of starting to grow, save and progress like other Millennials. This is but one factor that differentiates Afrillennials from their Millennial peers elsewhere.
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