The Editorial Team

The Internet, video games, television, and filmed entertainment segments of South Africa’s entertainment and media industry are projected to continue to grow over the next few years. However, the publishing industry has to work hard to make headway. This is according to the ‘Entertainment and Media Outlook 2016-2020 Report’ for South Africa, Nigeria and Kenya released by professional services consultancy PwC last week. Despite a slower growth projection for the industry, the study forecasts that South Africa’s entertainment and media industry will grow from R125,7-billion in 2015 to R173,3-billion in 2020, a compound annual growth rate of 6,6%. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
When it comes to the viewing of major sports events on television, broadcasters and sponsors may be facing an uphill battle to attract young Millennial viewers (those aged around 18-34), who are increasingly either not watching at all, or preferring social media- or Web-based viewing. This means traditional TV broadcasters and their high-spending sponsors and advertisers are finding it increasingly difficult to achieve the critical mass of viewers they require in order justify the high costs involved. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Many of Africa’s roads, rail links and generic cialis online pharmacy instructions ports have suffered years of neglect. But the cheap canadian viagra good news for frustrated marketers and supply chain managers battling to get their goods to market is that change is happening. Issue 3 2016 of ‘Strategic Marketing Africa’, the magazine of the African Marketing Confederation (AMC), reports that many countries are grasping the urgency of making their transport infrastructures globally competitive. Among the nations at the forefront of the modernisation is Kenya, which is tackling the challenge through a multi-billion dollar project that forms part of the Northern Corridor Integration Projects Initiative between Kenya and Uganda. The initiative represents possibly the biggest regional rail development programme since South Africa built the levitra from india 861km Sishen to Saldanha Bay iron ore line in the 1970s. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
The third edition of the prestigious World Branding Awards saw 210 brands from 30 countries named ‘Brand of the Year’ in a ceremony held at London’s Kensington Palace on Tuesday. Among those honoured were four African brands. South African-based fast-food giant Nando’s was a ‘National Tier’ winner, along with Kenyan telecommunications company Safaricom and Nigerian retailer Spar Park ‘n’ Shop. MTN, the South African mobile communications brand, was chosen as a ‘Regional Winner’. For MTN, the World Branding Awards honour comes hot on the heels of being named as the Most Valuable Brand in South Africa in the Brand Finance awards. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Although overall growth in Africa has slowed, the long-term fundamentals are strong and there are big business opportunities ahead. This is according to a new study by the McKinsey Global Institute, the business and economics research arm of consulting firm McKinsey & Company. In its ‘Lions on the Move II: Realising the Potential of Africa’s Economies’ report, the firm predicts that spending on the continent will grow from US$4-trillion in 2015 to US$5,6-trillion by 2025. “Big opportunities lie ahead as consumer and business spending continue to grow,” say the researchers. To back this up, they point to several key trends. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Mobile telecommunications brand MTN is South Africa’s most valuable brand for 2016. The annual Brand Finance top 50 list released last week says MTN’s brand has a value of R37-billion. It retains top spot despite losing a third of its brand value due to ‘reputational challenges’ earlier in the year. Rounding out the top five when it comes to brand value are Vodacom, Sasol, Standard Bank and resources buying viagra in the us Woolworths. The fastest-growing brand this year was Telkom, which was in 23rd place last year and climbed to 15th spot this year. The researchers said Telkom’s rise was the where to buy cheap januvia online result of “the integration of Business Connexion and improved performance on the retail side, with good ratings on Value for Money and Customer Satisfaction, according to the South African Customer Satisfaction Index”. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Supermarket chain Pick n Pay has confirmed that it is testing self-service checkout technology at one of its stores in Cape Town. However, the company has denied concerns that a successful trial could lead to job losses. Last week, social media users posted photos of the self-service unit at a store in suburban Ottery and, while some thought it was a good idea, others were worried that cashiers’ jobs may be at risk. Self-Service checkouts are already in use in supermarkets in many parts of the world, but not in South Africa as yet. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Urbanisation has become a key trend in Africa, with people increasingly moving to the cities and thereby making it easier for companies to target certain consumer groups. But, cautions the African Consumer and Retail Sector Report 2016 published by professional services firm KPMG, although the demographic make-up of the continent is extremely favourable, success is not guaranteed. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
While digital marketers are increasingly turning to social media influencers to help drive their campaigns, it appears that in the US the strategy is going to the dogs. There, four-legged friends with names such as Toast, Menswear Dog and Knox the Dox are being used by an array of brands to connect with consumers via social media. According to an article in‘Ad Week’ magazine, canine social media influencers can be paid anything from US$2 000 to US$10 000 to appear in a sponsored post on Instagram. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
While digital marketers are increasingly turning to social media influencers to help drive their campaigns, it appears that in the US the strategy is going to the dogs. There, four-legged friends with names such as Toast, Menswear Dog and Knox the Dox are being used by an array of brands to connect with consumers via social media. According to an article in‘Ad Week’ magazine, canine social media influencers can be paid anything from US$2 000 to US$10 000 to appear in a sponsored post on Instagram. “All sorts of brands want to tap into dogs. [They] are a common denominator for everyone and viagra 50 mg quotations they're safe because everyone likes a cute or funny dog. They're not going to get in some scandal or say something stupid on Twitter and have it reflect negatively on the brand,” the magazine quotes Rob Schutz of Bark & Co as saying. The company has a service that sends treats and other products to American dog owners every month. Among the biggest stars is Toast, a one-time rescue dog who has nearly 370 000 Instagram followers and has appeared in sponsored posts for the likes of Proctor & Gamble. “Toast has such a large and loyal fan base on her social media channels, and her tone is witty and honest, making her a natural fit to partner with, a P&G spokesperson said. Menswear Dog has almost 280 000 followers and has appeared in posts for clothing brands such as Banana Republic and J. Crew. “The great thing about a dog model is [that] it rises above all of the demographics that people worry about,” said its owner, Yena Kim. According to management consultancy McKinsey & Co, word-of-mouth and http://portale.bonificaveronese.it/index.php/levitra-for-sale-online/ one-on-one strategies such as influencer marketing generate more than twice the sales of paid advertising
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