While digital marketers are increasingly turning to social media influencers to help drive their campaigns, it appears that in the US the strategy is going to the dogs. There, four-legged friends with names such as Toast, Menswear Dog and Knox the Dox are being used by an array of brands to connect with consumers via social media.
According to an article in‘Ad Week’ magazine, canine social media influencers can be paid anything from US$2 000 to US$10 000 to appear in a sponsored post on Instagram.
“All sorts of brands want to tap into dogs. [They] are a common denominator for everyone and viagra 50 mg quotations
they're safe because everyone likes a cute or funny dog. They're not going to get in some scandal or say something stupid on Twitter and have it reflect negatively on the brand,” the magazine quotes Rob Schutz of Bark & Co as saying. The company has a service that sends treats and other products to American dog owners every month.
Among the biggest stars is Toast, a one-time rescue dog who has nearly 370 000 Instagram followers and has appeared in sponsored posts for the likes of Proctor & Gamble. “Toast has such a large and loyal fan base on her social media channels, and her tone is witty and honest, making her a natural fit to partner with, a P&G spokesperson said.
Menswear Dog has almost 280 000 followers and has appeared in posts for clothing brands such as Banana Republic and J. Crew. “The great thing about a dog model is [that] it rises above all of the demographics that people worry about,” said its owner, Yena Kim.
According to management consultancy McKinsey & Co, word-of-mouth and http://portale.bonificaveronese.it/index.php/levitra-for-sale-online/
one-on-one strategies such as influencer marketing generate more than twice the sales of paid advertising