The Editorial Team

Brands are increasingly turning to social media and online ‘brand friends’ to help in the development of new products. The strategy, called co-creation, harnesses the buy viagra online safe wisdom and innovation of portfinanceinternational.com crowds, the ‘IMM Journal of Strategic Marketing’ reports in its August-September 2016 issue. Recently social media fans of a beer brand in Argentina called Quilmes created a plastic cup that fits on top of a beer can and becomes a handy peanut holder. The company was so impressed with this viral fan-created concept that it launched its own limited-edition beer with built-in peanut holder and bag of nuts. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Global auto giant Volkswagen has indicated that it sees growing consumer potential in East Africa with the announcement last week of an assembly facility in Kenya that will produce the Polo Vivo small passenger car. When it begins operating in late 2016, it will be the company’s third plant on the continent, as it already has facilities in South Africa and Nigeria. Reuters noted that VW is “looking to sell more vehicles across the East African region” and pointed out that the German company is no stranger to emerging markets. It had, for example, had great success with the Beetle model in Mexico, the news agency reported. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
With marketers increasingly turning to digital strategies to engage consumers, the roll-out of free public Wi-Fi networks in cities such as Tshwane is ever more important. Called TshweeFee or TshWi-Fi, it’s claimed to be the largest free public Wi-Fi network on the African continent and offers each user 500MB of data daily across more than 780 free Internet zones – including open public spaces, tourist attractions, educational institutions, schools, clinics and www.pacelabdc.org libraries. The service is provided by the good choice City of Tshwane, with branding and promotion being handling by marketing consultancy Retrolex. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
In a further indication of the growth of gamification as a marketing tool, South African retail giant, The Foschini Group (TFG) has been using an online game called Super Stan to help promote its ‘Shop Hop’ online sale taking place today (Friday). Inspired by Nintendo’s hugely popular Super Mario Bros. game, Super Stan was created to educate consumers about TFG’s so-called eMall, which gives shoppers access to 11 linked store brands within the group – among them Foschini For Beauty, Markham, Totalsports and Duesouth. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Vida e Caffè, the South African-owned coffee shop chain, has announced that it is looking to increase its footprint in other parts of Africa and build on the outlets that it already has in Mauritius, Kenya, Ghana and Namibia. To date it has 17 stores in those countries, with four more planned by the end of 2016. Mauritius and Ghana are proving to be the regions with the best growth opportunities and the most popular non-SA store is in the Mauritian capital of Port Louis. Outlining the Vida vision for further African expansion, Business Development Manager for International and Corporate, Craig Gravett, says the brand has “noted some significant opportunities with partners in Africa that had originally been based in South Africa”. All rest-of-Africa stores are franchises with a joint venture partner or master franchisee. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Lack of credible audience measurement data has long bedevilled the South African out-of-home media industry. Now a new high-tech system could help grow its share of adspend. This is according to the http://www.streetdog.pt/cialis-for-daily-use August-September 2016 issue of the ‘IMM Journal of Strategic Marketing’, the magazine of the Institute of Marketing Management (IMM). Unlike print, television and click here viagra seizures digital publishing, the out-of-home sector has long struggled to provide marketers and their agencies with quantifiable data on impact, reach and other key metrics. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Uber, the ride-hailing taxi app that has become a major market innovator and disruptor in various parts of Africa, has now taken its brand extension strategy a step further and is offering helicopter ‘taxi’ services in the Kenyan centres of Nairobi and Mombasa. Known as UberChopper, it is already available in the South African city of Cape Town as well as international destinations such as New York, Los Angeles, Bangkok, Melbourne and Hong Kong. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Despite the lack of a doughnut-eating culture in South Africa, the Krispy Kreme chain is already selling 600 000 doughnuts a month in the country through its four Gauteng outlets – a figure that will increase markedly over time as the brand aims to open 35 outlets nationally within five years. According to Nick Eleftheriadis, Executive Director: Marketing with responsibility for Krispy Kreme in South Africa, more outlets are being rolled out in Gauteng in 2016 (the Sandton City store opens this week), with KwaZulu-Natal beginning its roll out next year and searches buy viagra overnight the Western Cape in 2018. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Lagos’ newest and largest shopping mall is open for business. The 22 000 sq. m development in the upmarket and rapidly growing residential/business area around Lekki was declared open by State Governor Akinwunmi Ambode last week. Built at a cost of almost US$1-billion, the Novare Lekki Mall has around 100 shops, with Shoprite and Game stores as the anchor tenants. Other retail tenants include Nike, Adidas, Levi Strauss, MTN, Swatch, HealthPlus and Spur. Retail occupancy already stood at around 80% prior to opening. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Falling market share, strong competitors and an outdated product image is forcing the SA brandy industry to rethink its strategies. According to the August-September 2016 issue of the ‘IMM Journal of Strategic Marketing’, the magazine of the Institute of Marketing Management (IMM), the problem began over a decade ago when brandy began losing its dominant share of the spirits market to whisky. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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