The Editorial Team

Despite a particularly tough economy, Nigerian consumers are more optimistic than many of their peers in sub-Saharan Africa. Consumer confidence in the West African nation rose by two points in the second quarter of 2016, according to figures released by research company Nielsen yesterday (Tuesday). Overall, consumers in three out of the four nations in the regional survey (Nigeria, Kenya and South Africa) were more optimistic than earlier in the year. However, Ghana’s confidence score was unchanged for the third consecutive quarter. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...asays Nielsen.
‘Going to the mall’ in South Africa has become a lifestyle activity as well as a shopping necessity. But for how long can we keep building new malls and expanding existing ones? This is one of the questions examined by a cover story in the August-September 2016 issue of the ‘IMM Journal of Strategic Marketing’. The story analyses the country’s strong mall-based consumer culture. Recognised malls (30 000 sq. m and up) in SA now number more than 160, with a combined retail space of over 8,5-million sq. m – one of the highest in the world. Two decades ago SA had only 36 malls with a combined retail space of 1,9-million sq. m. Given the frenetic pace of mall development, the question is: has the sector reached saturation? < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
A touch of nostalgia, it seems, is never out of place in a marketing campaign. Glass manufacturer Consol certainly seems to think and has unveiled a campaign that harks back to the days when a milkman delivered fresh milk in glass bottles to many homes in South Africa. For the uninitiated (or those too young), consumers placed a plastic token in each of their empty milk bottles, left them outside the door or gate – and in the morning lovely new bottles of fresh milk were waiting to be added to the morning tea or coffee. It’s an idea that now seems quaint in an era when anything left outside your property is likely to be stolen before dawn! < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Social media marketing has become not only a fundamental interactive communication channel, but also a pillar of distribution for the retail industry. As a result, many brands use social media to drum up engagement and purchases. Most brands, therefore, try to maximise their follower bases with the idea that the more followers they get, the more interaction they will inspire and the more their sales will grow. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Econet Wireless, the mid-size African mobile network, is to pre-install ad blocking capability for approximately 40-million subscribers across Zimbabwe, South Africa, Burundi and Lesotho. Econet and overnight generic viagra its technology supplier – Israeli-based Shine Technologies – said in a media statement last week that this would be the look here first network-level ad blocking on the continent. While individual smartphone users can download their own ad blockers, it is still uncommon for mobile networks to supply this to all customers, although a network in the Caribbean and another in Europe already do so. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Big-name brands such as swimwear maker Speedo and luxury fashion company Ralph Lauren have moved quickly to distance themselves from top US Olympic swimmer Ryan Lochte after a scandal in Rio de Janeiro in which he falsely claimed to have been robbed at gunpoint. Lochte has also lost lesser-known sponsors such as Airweave, a Japanese mattress manufacturer, and Syneron-Candela, a skin care company. According to a report by Reuters news agency, all major sponsors have now severed their ties with him. “Sponsorship and endorsement deals typically include ‘morals clauses’ that allow sponsors to terminate deals early if they feel the athlete has behaved poorly in public,” Reuters said. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Kenya’s youth market – which accounts for around 32% of the population and 60% of the workforce – is economically highly active and continually driving change in the marketplace. Among these changes is the growing use of social media influencers as key drivers of Kenyan marketing campaigns. Specialist youth and family research agency, Youth Dynamix, says its studies show that 42% of the country’s young people are accessing the Internet daily, mainly to interact on social media platforms such as Facebook and Instagram. Increasingly, youth-related events are now being marketing solely via digital channels and many are sold out. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Despite the high cost of data and the relatively small number of South African consumers with smartphones, video is increasingly being used by local brands as a marketing tool and a way to tell unique brand stories. One of these is auto giant Mercedes-Benz, which has produced a series of short local films to promote its GLS range of sport-utility vehicles (SUVs). A total of five films have been produced, each suitable for broadcast on social media platforms. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Today’s marketers do not have all the skills they need to operate in a digital world – and the gaps and shortfalls are bigger than companies think. The warning comes from the international Boston Consulting Group, which says many organisations have failed to realise that modern marketing is, in many instances, a technology-driven enterprise. Boston believes the newsletter order levitra online canada signs for the future are even more troubling, as marketers seem focused on catching up on yesterday’s needs rather than embedding into their organisations the capabilities and expertise that will be required tomorrow. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Customer service, a strong social media presence and increased smartphone penetration are all helping to attract customers to Kigali’s own two-wheeled version of Uber, reports ‘Strategic Marketing Africa’, the magazine of the African Marketing Confederation (AMC), in its latest issue. Kenyan Peter Kariuki and Canadian Nash Barret have created a smartphone app-based business called SafeMotos that is changing the way people travel in the Rwandan capital. They are also improving safety when travelling by ‘moto’ taxi (motorcycle taxi) in a place where 80% of road accidents involve motorcycles. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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