Despite a particularly tough economy, Nigerian consumers are more optimistic than many of their peers in sub-Saharan Africa. Consumer confidence in the West African nation rose by two points in the second quarter of 2016, according to figures released by research company Nielsen yesterday (Tuesday).
Overall, consumers in three out of the four nations in the regional survey (Nigeria, Kenya and South Africa) were more optimistic than earlier in the year. However, Ghana’s confidence score was unchanged for the third consecutive quarter.
< href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...asays Nielsen.