Social Media: Advanced Certificate Course


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Social media has become a vital part of the marketing mix for companies across the discount propecia propecia spectrum and nowadays managing a presence on social media platforms has become a must.

Lacing social profiles on key platforms will hinder the success of those companies looking to reach greater exposure in the digital market.  Not only can social media enable a company to showcase their brand, but it also facilitates the process of developing a loyal customer base of fans or followers.  In this era of greater transparency and authenticity, social media is also able to enhance company trustworthiness and the reality is that social media is rapidly delivering a new standard of interacting with customers.

The Social Media Advanced course is therefore designed to assist you to incorporate social media as part of your integrated marketing strategy.  It will provide you with the knowledge and understanding to plan and manage your communications and marketing through the most appropriate and buy viagra overnight delivery very good site influential social networks and measure the generic cialis from india results by making use of free online tools.

Course Content and Delivery

The course is made up of 7 modules that can be completed within a six-month period.

Course Modules

Learning Outcomes

Module 1

Social media as part of your marketing strategy

Module 2

Understanding customer behaviour through online research

Module 3

Developing a content marketing framework

Module 4

The art of successful blogging

Module 5

Facebook and Twitter to increase engagement and drive sales

Module 6

Linkedln and Google+ to increase engagement and drive sales

Module 7

Measuring social return on investment

On successful completion of this module students will be able to:

  • Demonstrate an understanding of how to develop a social media strategy.
  • Demonstrate an understanding of online research in order to understand and predict customer behaviour
  • Demonstrate and purchase diovan online the understanding of a content marketing framework
  • Demonstrate an understanding of the value of blogging and the process one needs to take to research the blogosphere, create content for a blog and monitor a blog
  • Demonstrate an understanding of the tools and tactics that can be used to increase customer engagement and drive sales on Facebook and Twitter
  • Demonstrate an understanding of the tools and tactics that can be used to increase customer engagement and drive sales on Linkedln and Google+


Although the courses are self paced and can be done over a time period which suits the learner, the course comprises of 7 core modules and so the guided time to complete will be over a period of 2 months.

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Tel: +27 628 2000




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