What makes the IMM’s Short Courses Unique?
The Institute of Marketing Management (IMM) believes that knowledge is power and aims to uplift, grow and promote people in the marketing profession.
EDUCATION
Media
Strategic Marketing for Africa
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. As the official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
LATEST ARTICLES
Leadership Skills Every Marketing Leader Should Master
Leadership skills in any career or field are important as leaders need to direct, coach, and lead their teams effectively.
How to approach B2B marketing in 2022 and beyond
The COVID-19 pandemic disrupted and even changed the way we live. Because of this, the way we shop and do business has also had to change.
Adapt Your Digital Marketing Strategy to Post
Before the pandemic, many consumers worked in an office space on weekdays and engaged in shopping in the evenings and on weekends.
New collaboration between African marketing professionals
The marketing profession’s most pressing imperative is to “kick start a new conversation on how best to address a radically changed business environment as the world slowly emerges
eCommerce accelerated: How to get ahead of the curve
There’s no doubt the Covid-19 pandemic hastened ecommerce across industry sectors. ORESTI PATRICIOS delves into what marketers should know about ensuring consumer loyalty
