What makes the IMM’s Short Courses Unique?
The Institute of Marketing Management (IMM) believes that knowledge is power and aims to uplift, grow and promote people in the marketing profession.
Latest News
Leadership Skills Every Marketing Leader Should Master
Leadership skills in any career or field are important as leaders need to direct, coach, and lead their teams effectively.
How to approach B2B marketing in 2022 and beyond
The COVID-19 pandemic disrupted and even changed the way we live. Because of this, the way we shop and do business has also had to change.
Adapt Your Digital Marketing Strategy to Post
Before the pandemic, many consumers worked in an office space on weekdays and engaged in shopping in the evenings and on weekends.
New collaboration between African marketing professionals
The marketing profession’s most pressing imperative is to “kick start a new conversation on how best to address a radically changed business environment as the world slowly emerges
eCommerce accelerated: How to get ahead of the curve
There’s no doubt the Covid-19 pandemic hastened ecommerce across industry sectors. ORESTI PATRICIOS delves into what marketers should know about ensuring consumer loyalty
Collaboration and integration are the new foundation of brand brilliance
The South African Breweries recently appointed SPHE VUNDLA as Corporate Brand Director. Here, he uncovers the unique challenges this massive business faces.
Slow down to speed up: the importance of solid strategic thinking in a post-Covid era
As things start to settle into a ‘new normal’, companies are in a better position to assess emerging digital trends and identify which ones are here to stay.
