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The importance of diversity and inclusion

Diversity and Inclusion in Marketing: Why It Matters

In the modern business landscape, the promotion of diversity and inclusion has become increasingly prominent and crucial across various industries, including marketing. The notion of embracing diversity in marketing campaigns, ensuring inclusivity, and upholding accurate representation is of utmost importance. In this blog, we will delve into the reasons behind the significance of diversity and inclusion in marketing and introduce the IMM Institute, an institution dedicated to preparing marketers for success in this vital facet of their profession.

November 29, 2023 No Comments

Marketing to Gen Z: Understanding the Next Consumer Generation

As consumer behaviour constantly changes with trends, marketers face the ongoing challenge of adapting their strategies and having to practice tailored marketing to resonate with different generations. Enter Generation Z, the cohort born roughly between the mid-1990s and early 2010s. As the torchbearers of the future, understanding the unique characteristics and preferences of Gen Z is paramount for businesses seeking to thrive in the coming years.

November 29, 2023 No Comments

Marketing with GDPR and data regulations

Marketing in the Age of Privacy: Navigating GDPR and Data Regulations

In an era where heightened attention to data privacy is prevalent among individuals and in the mainstream media, marketers are confronted with a pivotal moment. They are forced to reassess strategies and adjust to the changing regulatory landscape. The General Data Protection Regulation (GDPR) and other, similar data protection laws have enacted a change in how businesses gather, handle, and utilise personal data. Because of this, the marketing industry is experiencing a significant shift, placing a strong emphasis on transparency, accountability, and obtaining user consent.

November 29, 2023 No Comments

Set Yourself Up for Success in 2024 with a Short Course from the IMM Institute

As we are in the final month of 2023, it’s an excellent time to ponder what we’ve achieved over the past year and consider our goals for the upcoming year. The year 2024 holds the promise of fresh opportunities, personal development, and career growth. If you’re looking for strategies to position yourself for success in the coming year, one effective option is to explore the offerings of IMM Institute’s short courses.

November 29, 2023 No Comments

WINNERS ANNOUNCED FOR 2023 IMM MARKETING EXCELLENCE AWARDS

Johannesburg 9 November 2023 | The IMM Institute South Africa (IMM) is pleased to announce the winners of this year’s IMM Marketing Excellence Awards. The winners
received their awards at a gala dinner held at The Venue in Melrose Arch last night, 8 Nov 2023 as part of the 2023 IMM Marketing Conference.

November 13, 2023 No Comments

Diversity and Inclusion in Marketing: Why It Matters

Marketing to Gen Z: Understanding the Next Consumer Generation

Marketing in the Age of Privacy: Navigating GDPR and Data Regulations

Set Yourself Up for Success in 2024 with a Short Course from the IMM Institute

WINNERS ANNOUNCED FOR 2023 IMM MARKETING EXCELLENCE AWARDS

WhatsApp Channels: Revolutionising Business Communication