
What makes the IMM’s Short Courses Unique?
The Institute of Marketing Management (IMM) believes that knowledge is power and aims to uplift, grow and promote people in the marketing profession.
The Institute of Marketing Management (IMM) believes that knowledge is power and aims to uplift, grow and promote people in the marketing profession.
Leadership skills in any career or field are important as leaders need to direct, coach, and lead their teams effectively.
The COVID-19 pandemic disrupted and even changed the way we live. Because of this, the way we shop and do business has also had to change.
Before the pandemic, many consumers worked in an office space on weekdays and engaged in shopping in the evenings and on weekends.
The marketing profession’s most pressing imperative is to “kick start a new conversation on how best to address a radically changed business environment as the world slowly emerges
There’s no doubt the Covid-19 pandemic hastened ecommerce across industry sectors. ORESTI PATRICIOS delves into what marketers should know about ensuring consumer loyalty
The South African Breweries recently appointed SPHE VUNDLA as Corporate Brand Director. Here, he uncovers the unique challenges this massive business faces.
As things start to settle into a ‘new normal’, companies are in a better position to assess emerging digital trends and identify which ones are here to stay.