In the rapidly evolving landscape of marketing, Artificial Intelligence (AI) has emerged as the spellbinding magician capable of transforming strategies, unlocking creativity, and propelling brands towards unprecedented growth. It’s a magical touch that promises to enchant both marketers and consumers alike. In this blog, we’re going to explore how AI in marketing is all about the people and why it’s an enchanting journey.
In the constantly evolving realm of digital marketing, staying in sync with emerging trends is pivotal for any brand’s success. A strategy that has recently gained traction is user-generated content (UGC). Encouraging consumers to create and share content related to their experiences with a brand, product, or service can be a valuable asset for businesses. In this blog, we will delve into the impact of user-generated content and why it’s a beneficial tool in your marketing toolkit.
The world of marketing has undergone remarkable transformation in recent years, extending well beyond the confines of conventional advertising and public relations. While these domains still play pivotal roles, the marketing landscape has now unfolded into a diverse spectrum of unconventional career opportunities, each promising excitement and gratification. In this blog, we’ll take a deep dive into the world of non-traditional marketing careers and the myriad prospects that extend beyond the traditional advertising and PR realms.
In the ever-evolving sphere of advertising, the pursuit of identifying the “finest advertisements” is an ongoing endeavour. As we step into 2023, it’s an opportune moment to unveil the most captivating, innovative, and memorable ads from around the world. In this blog, we will explore a blend of international and South African advertisements that have not only piqued our interest but have also made a lasting impact on audiences.
In today’s dynamic job market, remaining competitive often hinges on staying updated with the latest industry trends and skillsets. However, acquiring these specialised skills can be financially daunting. This is where the practicality of short courses comes into play, offering an economical and accessible route to skill development. In this blog, we will delve into the merits of short courses as a cost-effective method for acquiring specialised skills, spotlighting the online short courses available through the Institute of Marketing Management (IMM) South Africa.