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Marketing with GDPR and data regulations

Marketing in the Age of Privacy: Navigating GDPR and Data Regulations

In an era where heightened attention to data privacy is prevalent among individuals and in the mainstream media, marketers are confronted with a pivotal moment. They are forced to reassess strategies and adjust to the changing regulatory landscape. The General Data Protection Regulation (GDPR) and other, similar data protection laws have enacted a change in how businesses gather, handle, and utilise personal data. Because of this, the marketing industry is experiencing a significant shift, placing a strong emphasis on transparency, accountability, and obtaining user consent.

November 29, 2023 No Comments

Set Yourself Up for Success in 2024 with a Short Course from the IMM Institute

As we are in the final month of 2023, it’s an excellent time to ponder what we’ve achieved over the past year and consider our goals for the upcoming year. The year 2024 holds the promise of fresh opportunities, personal development, and career growth. If you’re looking for strategies to position yourself for success in the coming year, one effective option is to explore the offerings of IMM Institute’s short courses.

November 29, 2023 No Comments

WINNERS ANNOUNCED FOR 2023 IMM MARKETING EXCELLENCE AWARDS

Johannesburg 9 November 2023 | The IMM Institute South Africa (IMM) is pleased to announce the winners of this year’s IMM Marketing Excellence Awards. The winners
received their awards at a gala dinner held at The Venue in Melrose Arch last night, 8 Nov 2023 as part of the 2023 IMM Marketing Conference.

November 13, 2023 No Comments

The Power of Networking for Career Success

In the current job market, marked by intense competition, it’s essential to recognise that success is not solely determined by your knowledge and skills but also by the relationships you foster. Networking holds a crucial place in the pursuit of a successful career, bringing forth numerous advantages that can steer your professional path. In this blog, we’ll delve into the vital role of networking, present practical advice on establishing robust professional connections, examine the realm of digital networking, and emphasise the value of nurturing these connections. We’ll also highlight the IMM Institute and the networking opportunities it offers, including its Associates program.

November 7, 2023 No Comments

The Growing Importance of Cultural Sensitivity in Marketing

In today’;s diverse global marketplace, understanding and respecting different cultures is crucial for marketing success. This blog post will explore why cultural sensitivity matters more than ever in marketing, and discuss the risks of cultural insensitivity as well as showcase some examples of brands that have succeeded or failed in this aspect. It will also provide actionable tips for marketers to incorporate cultural sensitivity into their strategies, highlighting its impact on brand reputation and consumer engagement.