TV continues to capture the majority of global ad spend, but digital’s share is still growing
Digital media remains a big driver of growth in global advertising and is likely to capture 33% of the global advertising pie in 2017. This is according to a forecast by GroupM, the world's largest advertising buyer.
TV continues to attract the largest share of ad spend, although this will decrease slightly from 42% in 2016 to 41% in 2017.
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Last modified on Monday, 19 December 2016 06:47