Digital’s share of ad spend continues to rise

TV continues to capture the majority of global ad spend, but digital’s share is still growing TV continues to capture the majority of global ad spend, but digital’s share is still growing
Digital media remains a big driver of growth in global advertising and is likely to capture 33% of the global advertising pie in 2017. This is according to a forecast by GroupM, the world's largest advertising buyer. TV continues to attract the largest share of ad spend, although this will decrease slightly from 42% in 2016 to 41% in 2017. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a

Last modified on Monday, 19 December 2016 06:47

Find Us

Address: Atlas Studios, 33 Frost Avenue,
Cnr Owl St, Braafontein Werf

Tel: +27 628 2000

Email: info@imminstitute.co.za

     

 

JSN Solid template designed by JoomlaShine.com