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Marketers must re-balance their mobile campaigns to place equal focus on the very good site strategy, media and creative aspects. This is one of the key findings of Global Mobile Trends Report 2016, which was released this week by the international Mobile Marketing Association (MMA) and specialist research firm Kantar Millward Brown. To reach its conclusions, the report analyses the past year’s award-winning mobile campaigns, including those from the Cannes Lions awards in France and the MMA’s own international awards known as the Smarties. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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A controversial billboard campaign by the National Council of SPCAs (NSPCA) that appeared to promote dog fighting has been honoured at the http://www.albert.krakow.pl/levitra-shop-buy Assagai Integrated Marketing Awards for its effectiveness in attracting public attention and highlighting the scourge of dog fighting in South Africa. The awards are presented annually by the Direct Marketing Association of South Africa and recognise effectiveness, return on investment, and creativity in the direct marketing sphere. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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Millennials have long been considered the most influential generation by marketers: the arbiters of all things innovative, cool and current. However, research published by the advertising arm of the BBC indicates that most (84%) of the 943-million Millennials worldwide are not so dissimilar in their beliefs to older generations. It is only the affluent Millennial subset (16%) who represent the unique characteristics often applied to Millennials as a whole, says the study. Millennials are generally defined as those aged 18-34. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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.As many parents of young children will no doubt remember, the Stikeez range of collectable toys released last year by South African supermarket giant Pick n Pay was a huge success in terms of driving customer loyalty and repeat purchases. Indeed, the group subsequently reported that it had increased turnover by 8,5% as a result. Given this positive impact on the bottom line, it’s no surprise that a Stikeez 2 promotion made its debut late last month and levitra sales will run until mid-December as Pick n Pay again opts for the generic viagra canadian pharmacy tried-and-tested strategy of appealing to children as a way of tapping into the buying power of their parents. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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As fast-food chain McDonald’s prepares to celebrate its 21st birthday in South Africa this Friday (11th), the brand is having less of a happy time in Italy. It is suing the ancient city of Florence for a whopping US$20-million after the company was refused permission to establish an outlet at the Piazza del Duomo, which is one of the most popular tourist destinations in Europe. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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While Americans are contemplating the consequences of a Donald Trump presidency, British consumers are digesting a consequence of Brexit that they didn’t anticipate – the size of Swiss chocolate bars sold in UK stores is decreasing. There was an outcry in the country yesterday (Tuesday) as snack-manufacturer Mondelez International announced that it would be reducing the size of the popular Toblerone chocolate bars because the UK currency, the pound, doesn’t buy as much Swiss chocolate as it did before the country voted to leave the European Union in June. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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With global consumers becoming increasingly aware of environmental issues, sportswear brand Adidas has released a new product range made of plastic salvaged from the oceans. These include running shoes and kits for some of the top soccer teams in Europe. As part of the drive to enhance its green credentials, Adidas is partnering with Parley for the Oceans, an organisation dedicated to reducing the amount of plastic waste in the world’s oceans. The initiative was announced last year and the first plastic recycled products were released last week. More items will be made available in 2017, including at least one million pairs of running shoes. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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With rhino poaching continuing to be a major problem in South Africa, one conservation organisation is mounting an ongoing marketing campaign in Vietnam – the main source of demand for rhino horn – that targets school children and makes them brand ambassadors for the anti-poaching message. Wilderness Foundation Africa believes its hands-on campaign can enthuse Vietnamese youth and convince them to engage with their peers, parents and others in the community – thereby reducing demand for rhino horn. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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