From greenwashing to sustainable business

Growing consumer concern over the environment too frequently translates into greenwashing strategies instead of get levitra cheap a corporate culture that has genuine concern for the planet. This is unethical and must change, says Angelo Nicolaides, Professor of Business Ethics at Unisa.. Writing in the latest issue of the ‘IMM Journal of Strategic Marketing’, the magazine of the Institute of Marketing Management (IMM), he observes that this approach is not surprising, given that there’s ample evidence of consumers being willing to pay more for products and services that they deem to be friendly to the environment. For example, a 2008 survey of pills viagra US restaurant customers showed they were happy to pay 10% or more for food and beverage items sold by businesses engaged in green observances. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Brands that demonstrate a commitment to sustainability now have real meaning for consumers and the resultant ability to provide healthy returns for manufacturers and retailers alike. This is according to the 2015 ‘Nielsen Global Corporate Sustainability Report’, which says that 68% of South African consumers are willing to pay more for products that come from companies showing a commitment to positive social and environmental impact. The local figure is marginally higher than the generic viagra cheapest uk only for you global average of 66% (which rose from an average of 55% in 2014). Read More...

Company executives need to be aware of three critical factors when it comes how consumer boycotts may play out, says new international research on the subject.

Writing for the Canadian-based Network for Business Sustainability, an organisation of global academic experts and the best place bactrim 80 mg business leaders aiming to improve the sustainability of business, Professor N. Craig Smith of Insead Business School notes that one of the key lessons from the research is that “anyboycott, no matter how illogically conceived or badly executed, can wreak long-term havoc on a company’s reputation – even if it does not hit short-term sales”.

Smith says the following are the key factors company executives must be aware of when facing consumer boycotts.


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