Bakwena, the concessionaire for the N1and N4 toll roads, has won an international road safety award for its marketing campaign in conjunction with Wheel Well, a non-profit organisation that aims to reduce child fatalities caused by car accidents. The UK-based Prince Michael International Road Safety Awards are presented to companies or organisations around the world in recognition of their contribution to improving road safety. The also recognise marketing achievement and innovation in the field. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
.Brand South Africa has welcomed the country's improved performance in the 2016 Anholt-GfK Nation Brand Index. SA went up by three places in the latest survey and now stands at 35 out of 50 nation brands. “South Africa’s improved performance can be attributed to improved perceptions of our governance, immigration and investment, and people. This speaks directly to the work we are doing as a country in implementing the National Development Plan and programmes like Invest South Africa,” Brand SA CEO Kingsley Makhubela says. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a

KWV takes a Southern African gin to the British

It’s not quite selling snow to Eskimos, but South African liquor giant KWV is attempting something similar as it takes on the British market – the home of gin – with an African boutique gin brand. Cruxland Gin, a product that is infused with signature botanicals including Kalahari N’abbas, was launched this month in the UK and is being sold through major retail chains such as Morrisons, which has 400 outlets nationwide. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Despite experiencing an African summer Christmas, shoppers in South Africa still seem to prefer decorations in the country’s shopping malls to hark back to a cold and snowy European-style winter wonderland. An article published last week by the international news website, ‘Quartz Africa’, ponders the seasonal disparity between Northern and Southern Hemisphere Christmases and levitra professional the vexing question for SA mall managers as to what constitutes appropriate festive season decorations – given that most customers would never have experienced snow, never mind sleigh bells and reindeer. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a

Chicken brand celebrates African milestone

.While new fast-food and quick-service restaurant brands continue to enter the market in sub-Saharan Africa, the long-established operators are not resting on their laurels. KFC, for example, has announced the opening of its 1 000th outlet in the SSA region. The new restaurant is located at the Lemo Mall in Bloemfontein and represents a major milestone for the company, which arrived in 1971 via an investment in a store in the Johannesburg suburb of Orange Grove. It now has a presence across 16 SSA countries – among them Swaziland, Mauritius, Zimbabwe, Zambia, Malawi, Mozambique, Angola, Ghana and Kenya. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a

Foschini Group innovates in e-commerce space

Retail giant The Foschini Group (TFG) is trialling a ground-breaking new delivery service for its products being sold online. Called ‘Deliver 2 Me’, it uses a geolocation tracking system – similar to that used by smartphone tracking systems or the Uber taxi app – to enable customers to pinpoint exactly where they want their purchases to be delivered. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Marketers are in a race to better understand the customer through data and experiences on digital marketing channels. Once this deeper knowledge of consumers has been achieved, digital communication will be less noisy and more effective. This is the view of Zibusiso Mkhwanazi (33) – recently named by the World Economic Forum as a Young Global Leader and viagra 100mg england a founder of Avatar, a Johannesburg-based integrated marketing agency. In an interview published in the current issue of the supplements 10mg cialis ‘IMM Journal of Strategic Marketing’, the magazine of the Institute of Marketing Management (IMM), he says this is especially true when it comes to understanding young black consumers. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
In another indication of the efforts being made by South African banks to differentiate themselves using technology, Nedbank has introduced what it claims is the world’s second – and Africa’s first – interactive ATM machine. This transforms a conventional ATM into an interactive on-screen banking session with a human teller, who is situated in a remote location, at any time of the day or night. Customers can talk to the teller via a video link and do complex banking transactions at times when physical bank branches are closed for business. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
In yet another strategy to make the payment process easier for South African retail customers, McDonald’s and social communications app WeChat have joined forces to trial mobile payments at selected restaurant outlets in Johannesburg and Cape Town. Payment is being facilitated by a mobile option called Quick Pay which is claimed to be safe, quick and easy. The system allows customers to generate a WeChat QR code that can then be scanned at point of sale to register a payment. .< href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a

Pick n Pay speeds up service at its tills

Retailer Pick n Pay has confirmed that it is launching a tap-and-go system at its stores in an effort to speed up the processing of customers and reduce queues at till points. The chain is apparently the first major South African retailer to introduce the system, although it is already popular in many other parts of the world. According to ‘Business Day’ newspaper, last year there were three-billion such transactions in Europe alone. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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