.Brand South Africa has welcomed the country's improved performance in the 2016 Anholt-GfK Nation Brand Index. SA went up by three places in the latest survey and now stands at 35 out of 50 nation brands. “South Africa’s improved performance can be attributed to improved perceptions of our governance, immigration and investment, and people. This speaks directly to the work we are doing as a country in implementing the National Development Plan and programmes like Invest South Africa,” Brand SA CEO Kingsley Makhubela says. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a

Tiger’s key brands keep profits roaring

Despite difficult economic times for consumers, FMCG giant Tiger Brands is continuing to deliver a solid business performance, helped in part by a good showing from its eight top brands, which contributed more than R1-billion in turnover during the canadianpharmacy year to end September 2016. The company said yesterday (Wednesday) that these brands included Black Cat, Jungle Oats and All Gold. Overall, its consumer brands in beverages, home care, groceries and baby products delivered good results. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
The third edition of the prestigious World Branding Awards saw 210 brands from 30 countries named ‘Brand of the Year’ in a ceremony held at London’s Kensington Palace on Tuesday. Among those honoured were four African brands. South African-based fast-food giant Nando’s was a ‘National Tier’ winner, along with Kenyan telecommunications company Safaricom and Nigerian retailer Spar Park ‘n’ Shop. MTN, the South African mobile communications brand, was chosen as a ‘Regional Winner’. For MTN, the World Branding Awards honour comes hot on the heels of being named as the Most Valuable Brand in South Africa in the Brand Finance awards. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Mobile telecommunications brand MTN is South Africa’s most valuable brand for 2016. The annual Brand Finance top 50 list released last week says MTN’s brand has a value of R37-billion. It retains top spot despite losing a third of its brand value due to ‘reputational challenges’ earlier in the year. Rounding out the top five when it comes to brand value are Vodacom, Sasol, Standard Bank and http://www.esparadis.com/cialis-25mg Woolworths. The fastest-growing brand this year was Telkom, which was in 23rd place last year and climbed to 15th spot this year. The researchers said Telkom’s rise was the result of “the integration of Business Connexion and improved performance on the retail side, with good ratings on Value for Money and Customer Satisfaction, according to the South African Customer Satisfaction Index”. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Google has reclaimed top spot as the world’s most valuable brand in the annual Brand Z Top 100 Most Valuable Brands survey. It displaced Apple, which is now in second place. Overall, nine of the top 10 brands are strongly technology-focused, food brand McDonald’s (in 9th place) being the odd one out. Coca-Cola crashed out of the top 10 for the ojalafilms.com first time since the survey began in 2006, possibly due to increased consumer concerns over high levels of sugar in soft drinks. In the 2006 survey, Coke was rated the world’s third most powerful brand. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a

Birthday year for brand icon Vespa

One of the world’s most iconic brands – the little Vespa scooter – turns 70 this year. But rather than retiring, the famous Italian-made two-wheeler has tripled global sales in the past decade and cumulative sales now stand at 18-million. The brand’s official birthday was celebrated in late April, although various events are taking place throughout the year to mark its seven decades. The patent for the wasp-shaped machine (the name also means ‘wasp’ in Italian) was registered in the city of Florence in 1946 by Piaggio, previously an aircraft manufacturer, and was intended to provide cheap-and-cheerful transport for Italians who could not afford cars and petrol in the wake of the devastation caused by World War Two. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a

The iconic Barbie doll gets a brand makeover

Amidst declining global sales, the iconic Barbie doll is receiving the biggest product makeover in its history as it seeks to compete more effectively with Disney’s doll range from the film ‘Frozen’, as well as to counter criticism that Barbie lacks diversity and fails to reflect the way women really look. Mattel, the California-based toy-maker and online cheap levitra parent company to the Barbie brand, says it is introducing three new body shapes – petite, tall and curvy – two shoe sizes, seven different skin tones and 24 hair styles. “We’re exploding a system that’s been in place for 56 years and a heritage that’s been passed down from generation to generation,” Kim Culmone, Vice-President for Barbie Design, told the which is better viagra cialis media during a string of interviews to launch the new range. Added Tania Missad, Mattel’s Director of Global Brand Insights, during an interview with Britain’s ‘Daily Telegraph’ newspaper: “We were seeing that Millennials are driven by social justice and attracted to brands with purpose and values, and they didn’t see Barbie in this category.” Read More...
Motorola, the brand that gave the world the first ‘brick-sized’ mobile phone back in the 1980s and the first cellular flip-phone in 1996, is to be discontinued as a consumer cellphone brand by its Chinese-owned parent company, Lenovo. The company announced on Friday (January 8) that it would instead be using the name Moto for its smartphone products. It said the Moto brand was more contemporary, but would still be connected with the historic Motorola name. Read More...
While price-cutting promotions have devalued many FMCG brands, those that have purpose and ‘stand for something’ can inject value into a business. This is according to Jan Zijderveld, President of Unilever Europe, who was speaking at the Big Debate 2015, an annual food and grocery industry event held in London. The publication ‘Marketing’ quotes Zijderveld as saying that brands that have ‘purpose’ at the heart of their message were growing at twice the rate of other brands across Unilever's European portfolio. Across the continent, he said, macro-economic pressures and www.psychopathysociety.org resulting price promotions had eaten away at brand value, but business could achieve double-digit growth by marketing around a sense of purpose and driving trust. Read More...

For the third year in a row, technology brands Apple and Google hold the top two positions in the annual Interbrand Best Global Brands report, which seeks to identify the 100 most valuable global brands.

Valued at US$170-billion, Apple increases its brand value by 43%, according to the study released yesterday (Monday). Google is valued at US$120-billion and increases its brand value by 12%. Microsoft (#4) edges ahead of IBM (#5), while Amazon (#10) enters the Top 10 list for the first time.


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