The Editorial Team

Yes, it’s an American tradition, but Black Friday sales have recently spread across the world, with South Africa being no exception. Last year local retailers participated in large numbers and 2016 seems to be heading for an even greater level of participation as some businesses run week-long sales that began on Monday. Black Friday happens this Friday (25th) and both online and bricks-and-mortar outlets are competing strongly to get shopper attention. Electronics chain Hi-Fi Corporation, for example, says it will be offering ‘up to 80% off’ on selected goods. Similarly, online retailer Takealot is offering discounts of 60-80%. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Is there no end to the selfie craze and the ways that it can be used in social media-based marketing? Coca-Cola has just revealed a special bottle that will automatically take a selfie of the viagra uit india user when he or she drinks from it. The creation of Coca-Cola Israel, it was designed as a novelty drink for Millennials attending the annual Summer Love campaign, a large outdoor brand event sponsored by Coke. The photos taken by the bottle can be subsequently shared to Instagram, Facebook and Snapchat. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Tough global economy or not, major brands around the world are continuing to see top-level soccer as a perfect way to connect with consumers and to branch out into new markets. In Europe, for example, corporate spending on shirt sponsorships in the top leagues has doubled since 2010 and now sits at US$900-million a year. Around 40% of that goes to the English Premier League, according to sports consultancy Repucom. Spain, however, is not far behind and leading club Barcelona this week signed a four-year US$233-million shirt sponsorship with Rakuten, a major Japanese online retailer that now has ambitions to tap into a global consumer audience. “The deal with one of Europe’s most successful football teams signals Rakuten’s desire to gain global recognition for a brand that is already a household name in its home market,” reports the ‘Financial Times’ newspaper. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Hugo Boss, the prominent international fashion brand, is to refocus its strategy away from luxury products and instead return to its roots as a classic, good quality and value-oriented brand. The German company is one of many high-end brands that have been hit by a global slowdown in demand for luxury products of all kinds – among them Burberry and Richemont. The latter has the likes of Cartier and Montblanc in its portfolio. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Marketers must re-balance their mobile campaigns to place equal focus on the strategy, media and creative aspects. This is one of the key findings of Global Mobile Trends Report 2016, which was released this week by the international Mobile Marketing Association (MMA) and specialist research firm Kantar Millward Brown. To reach its conclusions, the report analyses the past year’s award-winning mobile campaigns, including those from the Cannes Lions awards in France and the MMA’s own international awards known as the Smarties. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
A controversial billboard campaign by the National Council of SPCAs (NSPCA) that appeared to promote dog fighting has been honoured at the Assagai Integrated Marketing Awards for its effectiveness in attracting public attention and highlighting the scourge of dog fighting in South Africa. The awards are presented annually by the Direct Marketing Association of South Africa and pharmacy canada cialis recognise effectiveness, return on investment, and creativity in the direct marketing sphere. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Millennials have long been considered the most influential generation by marketers: the arbiters of all things innovative, cool and current. However, research published by the advertising arm of the BBC indicates that most (84%) of the 943-million Millennials worldwide are not so dissimilar in their beliefs to older generations. It is only the affluent Millennial subset (16%) who represent the unique characteristics often applied to Millennials as a whole, says the study. Millennials are generally defined as those aged 18-34. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
.As many parents of young children will no doubt remember, the Stikeez range of collectable toys released last year by South African supermarket giant Pick n Pay was a huge success in terms of driving customer loyalty and repeat purchases. Indeed, the group subsequently reported that it had increased turnover by 8,5% as a result. Given this positive impact on the bottom line, it’s no surprise that a Stikeez 2 promotion made its debut late last month and will run until mid-December as Pick n Pay again opts for the tried-and-tested strategy of appealing to children as a way of tapping into the buying power of their parents. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
As fast-food chain McDonald’s prepares to celebrate its 21st birthday in South Africa this Friday (11th), the brand is having less of a happy time in Italy. It is suing the ancient city of Florence for a whopping US$20-million after the buy discount viagra online company was refused permission to establish an outlet at the Piazza del Duomo, which is one of the most popular tourist destinations in Europe. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
While Americans are contemplating the consequences of a Donald Trump presidency, British consumers are digesting a consequence of Brexit that they didn’t anticipate – the size of Swiss chocolate bars sold in UK stores is decreasing. There was an outcry in the country yesterday (Tuesday) as snack-manufacturer Mondelez International announced that it would be reducing the size of the popular Toblerone chocolate bars because the UK currency, the pound, doesn’t buy as much Swiss chocolate as it did before the country voted to leave the European Union in June. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Page 3 of 44

Find Us

Address: Atlas Studios, 33 Frost Avenue,
Cnr Owl St, Braafontein Werf

Tel: +27 628 2000




JSN Solid template designed by