The Editorial Team

With global consumers becoming increasingly aware of environmental issues, sportswear brand Adidas has released a new product range made of plastic salvaged from the oceans. These include running shoes and kits for some of the top soccer teams in Europe. As part of the drive to enhance its green credentials, Adidas is partnering with Parley for the Oceans, an organisation dedicated to reducing the amount of plastic waste in the world’s oceans. The initiative was announced last year and the first plastic recycled products were released last week. More items will be made available in 2017, including at least one million pairs of running shoes. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
With rhino poaching continuing to be a major problem in South Africa, one conservation organisation is mounting an ongoing marketing campaign in Vietnam – the main source of demand for rhino horn – that targets school children and makes them brand ambassadors for the anti-poaching message. Wilderness Foundation Africa believes its hands-on campaign can enthuse Vietnamese youth and convince them to engage with their peers, parents and others in the community – thereby reducing demand for rhino horn. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
While the iconic Aston Martin luxury car brand has done well out of a long association with the high-profile James Bond films, it relies too heavily on 007 to market the product. Despite being known worldwide, the British-based manufacturer is struggling to meet sales targets and last year retrenched workers as financial losses mounted. It is now working to refresh the brand, a strategy that includes new car models, targeting more female drivers, a stronger focus on digital marketing channels, and changing its advertising approach. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
While many South African marketers battle to attract customers in a difficult economic environment, those in the tourism sector are enjoying good times and looking forward to a lucrative Festive Season. International visitor arrivals to the country rose by around 24% in the first eight months of the year. The overall figure, including visitors from the rest of Africa, rose about 14%, ‘Business Day’ newspaper reports. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
If a company’s growth targets are not met, it is the Chief Marketing Officer who is most likely to be in the firing line. This is despite the CMO only being one of around five senior executives responsible for driving disruptive business growth. A new study published this week by professional services company Accenture says that approximately half of the more than 500 global chief executives interviewed believe that their CMOs must be the primary person in charge of growth. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
In yet another indication of the changing and highly competitive times in the South African retail sector, the long-established Stuttafords chain has entered business rescue after many years of declining sales and low profitability. Business rescue enables a company to keep trading while a professional business rescue practitioner takes control, together with the board of directors, to provide a fresh perspective and new direction. If this revised strategy fails, the next step is usually liquidation. Stuttafords was founded in 1858 and sells branded clothing, shoes, accessories and cosmetics, mainly in a large-format department store environment. It has 18 outlets in SA, Namibia and Botswana. Speaking to ‘The Money Show’ radio programme last night (Monday), Stuttafords CEO Robert Amoils said negative consumer sentiment was driving people away from retail stores and buy female viagra only today shoppers were tending to buy down rather than go for the higher-priced international brands that Stuttafords offers. He added that the chain’s department stores had tended to be relatively resilient. “But the foot traffic in malls is declining and spend per head has dropped – especially in those malls that are undergoing refurbishment.” In the fashion space, Stuttafords once focused on selling house brands with high margins, but then changed its strategy to selling primarily international brands such as Banana Republic, Tommy Hilfiger and Pringle of Scotland. Price-wise, these have all suffered as a result of import duties and the devaluation of the rand. Recently the Edcon Group – which includes Edgars, Jet, CNA and Boardmans – narrowly avoided business rescue and was taken over by creditors. Not all South African retailers are enduring tough times, however. Clicks Group, for example, delivered a strong trading performance in the year to August, increasing retail turnover by almost 13%, mainly due to good performance in the health and beauty segments.
Amarula, the African-themed liqueur, is teaming up with Kenyan conservationists for a new strategy aimed at saving the continent’s elephant herds. The brand is sponsoring the ‘Name Them Save Them’ campaign being run in conjunction with WildlifeDirect, a conservation organisation that operates out of Nairobi and Washington DC. Working closely with WildlifeDirect CEO, Dr. Paula Kahumbu, the campaign aims to make the prospect of losing an African elephant personal to the public, by inviting them to name individual elephants. Kahumbu, who is internationally acknowledged for her conservation work, appears in a video shot on location in Kenya’s Amboseli Park. She introduces viewers to elephants by name, showcasing their behaviour in their natural habitat, and likening their traits to those of humans. A short film then guides viewers through an immersive online experience into a virtual digital savannah, where they can choose an elephant, design it with a range of colourful patterns, name and how to buy viagra in ireland diagnosis share it with friends online. In addition to funding the global strategy, Amarula will donate US$1 to WildlifeDirect for every elephant named and shared per unique user. “As an authentically African brand, Amarula has been committed to the protection of the African elephant since 2002 and has donated US$642 000 to the cause over this period,” the brand says in a press statement. Amarula is made from the fruit of the marula tree, which is a sought-after treat among wild elephants. Owned by South African-based alcoholic beverages company Distell, the brand is sold in many parts of Africa and also has a worldwide following. “Awareness created by this campaign will help us to continue to protect the continent’s elephants, which are such an important part of Africa’s heritage and Amarula’s story,” says Dino D’Araujo, Global General Manager for the brand.
After more than 80 years in existence, the world-renowned Monopoly board game is continuing to reinvent itself in an effort to remain relevant to a new generation of consumers. The game, manufactured by US-based Hasbro which is the second largest toy company in the world, has launched its new all-South African game. Called Monopoly Mzansi, it features 22 local locations voted for by South Africans earlier this year. Among them are the Kruger National Park, Big Hole in Kimberley, Durban’s Gold Mile, the Union Buildings and Gold Reef City in Johannesburg. Cape Town’s V&A Waterfront and Table Mountain are the two most expensive locations. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Good news for email marketers: email remains the ‘alpha channel’ when it comes to cross-channel marketing. A recent survey in the US that studied the habits of more than 1 000 white-collar workers indicates that more time than ever is being spent on checking and interacting with email messages. “Email is still the number one most effective one-to-one communication channel for marketers, even though there is more noise in all of our inboxes, and despite growth in mobile apps, social media, and text,” says Kristin Naragon, Director of Email Solutions at technology company Adobe, which this month published its second Annual Consumer Email Survey. “Savvy marketers see these statistics as evidence to support an integrated cross-channel marketing strategy that continues to rely on email.” < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Kenya’s M-Pesa started a mobile money revolution when it launched in 2007 and the service – as well as subsequent rivals – has been a major enabler of e-commerce and cialis generic tabs general retail in various parts of the world. But Bob Collymore, CEO of parent company Safaricom, noted during a visit to New York recently that M-Pesa must continue to innovate and improve its ‘clumsy technology’ if it is to keep pace with fast-changing rivals. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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