The Editorial Team

Digital is changing the way that the world’s luxury brands are being marketed. A collaboration between exclusive watch brand Hermès and Apple to create the US$1 500 online-enabled Apple Watch Hermès is just one such example. According to a study by consulting firm Boston Consulting Group (BCG), digital has not only created new luxury products, it is also changing the way that ultra-wealthy consumers expect to be treated by top-end brands. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
With South Africa’s water crisis attracting ongoing public attention, washing powder brand Sunlight and water tank manufacturer JoJo have joined forces to create a campaign that will see 80 portable water tanks donated to drought-hit communities around the country. As part of the promotion, which carries the hashtag ‘#SunlightSavesWater’, a 10-metre high yellow billboard made up of all 80 tanks has been erected on the N1 Highway between Johannesburg and Pretoria. Each week, people are invited to nominate and vote – via Facebook and radio – for the communities they feel most need water tanks. Two tanks per week will then be removed from the billboard and donated. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
After winning a combined total of 32 awards; including four top-level Grand Prix awards – KFC, Chicken Licken and Nando’s have emerged as the top three brands on the Loeries Official Rankings for 2016. Following its success at the Loeries Creative Week held in Durban in August, Ogilvy & Mather Johannesburg was named the number one agency The Loeries is a not-for-profit organisation that recognises and rewards creative excellence in the brand communications industry. It began as a South African-focused initiative but now welcomes participation from across Africa and the Middle East. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
South Africa’s low-income earners are largely resigned to their current circumstances and believe they will not achieve their aspirations due to debt, lack of education, high unemployment and few job advancement opportunities. These are among the findings of the 2016 Aspiration Report released by the University of Cape Town’s Unilever Institute of Strategic Marketing. The results are based on an 18-month study that included interviews with several thousand consumers across the country and from all economic groups. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Are pre-cooked, high-quality ‘home-made’ meals for busy families going to be the next big thing in the South African food sector? Industry giant Famous Brands certainly thinks so and has bought a 49% stake in By Word of Mouth, a specialist Johannesburg catering business. By Word of Mouth offers event and other catering, but also has expertise in home meal replacement – a service that is growing in many parts of the world, where people want pre-prepared healthy meals that feel home-cooked. Famous Brands envisages leveraging this expertise to establish high-end stand-alone By Word of Mouth stores offering bespoke products. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Whereas traditional customer service complaints and natural cialis interactions were handled via email, call centres or face-to-face contact, the age of social media has opened up a range of new ways for businesses to deal with client queries, concerns and complaints. Millennial and Generation Z consumers, in particular, tend to feel more comfortable dealing with businesses in this manner. Facebook has been a common platform for this process, with many organisations preferring to take the client interaction ‘offline’ once the initial public contact has been made – particularly when dealing with complaints or matters of a more personal nature. N< href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
In another boost for the emerging African car industry, South Korean auto company Kia has confirmed that it is to assemble passenger vehicles in Ethiopia and is also considering other plants elsewhere on the continent. The announcement comes just weeks after Volkswagen said it would be producing the Polo Vivo small passenger car in Kenya in an effort to achieve more market penetration for the brand in East Africa. Both moves are good news for consumers and the regional economy, as well as an affirmation of faith in Africa’s future growth by two of the world’s biggest automotive brands. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Being aware of what’s going on around you and then seizing the moment can create a great brand campaign. Norwegian Air, one of the largest low-cost airlines operating out of Europe, capitalised on this approach – and made worldwide headlines and generated massive social media interest – when it decided that the high-profile breakup of Hollywood stars Brad Pitt and resources Angelina Jolie was worth building a timely campaign around. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Are attractive salespeople more likely to boost sales in the retail environment? While the common belief is that people react more favourably to physically appealing individuals, new research indicates this may not be the case when it comes to shopping. Instead, an attractive salesperson can discourage people from buying a product, and consumers may react more negatively to a good-looking service provider than to an average-looking one. This is because attractive salespeople can cause consumers to have concerns about their ability to make a good impression. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Africa must still be viewed as a long-term prospect and companies that enter its markets need the stamina to weather both good and bad market conditions. Global insights company Nielsen says this is vital because, despite the continent’s obvious potential over the next 10-50 years, it seems that investors have to a certain degree been seduced by short-term numbers. The third edition of the Africa Prospects Indicator Report released yesterday (Tuesday), says 2016 is proving to be a year of volatility and change in the 26 African countries reviewed by Nielsen, with “a fair degree of re-forecasting” required by business as growth prospects ebb and flow. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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