The Editorial Team

Given the supply chain challenges inherent in reaching consumers in Africa’s far-flung rural areas, increasing urbanisation brings many benefits. But marketers who focus only on the major centres and ignore the growing towns and secondary cities do so at their peril According to Issue 3 2016 of ‘Strategic Marketing Africa’, the magazine of the African Marketing Confederation (AMC), surveys by international consulting firms tend to focus on the capitals of African countries. But they miss the fast-growing towns and secondary cities, as well as the advent of new city nodes and quality urban developments on the outskirts of the biggest metro areas. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
When global doughnut and coffee chain Krispy Kreme opened its first South African store late last year, eager customers queued overnight to be among the first to sample the brand’s wares. Since then, Krispy Kreme has opened four outlets in Gauteng – the latest being Clearwater Mall in Roodepoort at the viagra alternatives australia beginning of August – and has plans to continue opening stores across the country over the next five years. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
As South African consumers feel the effect of rising prices, there is a move to smaller shopping baskets and more frequent store visits because people want to minimise their cash outlay per supermarket visit. This is compounded by the trend in the retail environment towards smaller format stores which have lower rentals and offer more convenient locations and newsletter buy levitra without prescription longer opening hours. According to Shereen Tuff, a Senior Research Analyst with international research company Euromonitor, retailers and manufacturers of FMCG products are also implementing a range of strategies to cap the rising price of goods. In a recent blog, she notes that ‘de-gramming’ (making smaller or lighter) items such as chocolates and soap bars is becoming more common. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Despite South African consumer sentiment being similar to that in the 2008/09 recession, things are actually not as bad as they were then. A study released by Nielsen research says inflation levels are better, and so is consumer demand in certain categories. “New retail sales data presents a far more positive picture of consumer spending realities,” notes the buying viagra uk newsletter company in a media statement. “In fact, it’s clear that consumption figures were far worse in 2008/9, with overall pack sales declining by 7% and spend increasing by 5%. This is in contrast to the current situation, where annual spend is up by 9% and overall pack sales are up by 4%,” says spokesperson Craig Henry. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
The challenge posed by counterfeit goods sold on the continent is a huge one, making it something that brands cannot tackle half-heartedly. According to Issue 3 2016 of ‘Strategic Marketing Africa’, the journal of the African Marketing Confederation (AMC), experts agree that while counterfeiting is a global scourge, it is at its worst in Africa. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Rural consumers in South Africa who lack access to a formal bank branch may now be able to do their banking from a converted shipping container. Banking giant FNB this week launched what it calls ‘mobile banking units’ that offer a range of services including automated cash withdrawals and deposits, loan applications and traditional teller services. A container takes about three months to convert into a mobile bank branch and costs between R1,7-million and R2,5-million, depending on the level of specification. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
In an acknowledgement of the popularity of English Premier League soccer in Africa and viagra femele throughout the world, local Kenyan online gaming firm SportPesa has signed a multi-million dollar sponsorship deal with the Hull City club for the next three seasons. As part of the arrangement, SportPesa becomes Hull’s shirt sponsor from the upcoming 2016-17 season, which begins in mid-August. The club will also visit Kenya to play in a friendly game against a select team. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
Local consumers are showing an increased preference for rooibos tea over traditional tea (called black tea), according to the recent South African Tea Industry Landscape Report 2016. Ernest du Toit, spokesperson for the Rooibos Council, says although black tea still has a higher overall consumption than rooibos, it is experiencing a steady decline, whereas rooibos is showing growth both locally and globally. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
As the digital world changes the way consumers buy cars, the world’s auto brands are looking for new and innovative ways to engage with likely customers. Hyundai in Britain says that three in five potential buyers are turning to digital research, with many watching ‘car tour’ videos on YouTube as they seek to avoid the high-pressure selling environment in car dealerships. However, most content is highly technical and difficult to understand. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
While the likes of Amazon and Google continue to wrestle with the practicalities – and opposition from governments – of delivering goods to consumers via unmanned airborne drones, a small company from the European nation of Estonia believes it may have developed a viable high-tech alternative. Rather than going the aerial route, it has built a six-wheel ground robot that is capable of navigating its way to through busy streets to deliver medium-sized packages, such as groceries, to customers. < href="/index.php/component/content/article?id=145:join-now&catid=97">Read More...a
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