If your goal is to outdo your rivals and gain more customers, you must be aware of what they are doing or preparing to do. Additionally, being aware of them may be helpful when developing campaigns, launching new goods or services, working to enhance existing ones, and, most crucially, when determining your competitive edge. One choice is surveys; one is to personally contact the company’s staff or clients in some other way without being intrusive. Additionally, you can act like a paying customer. To genuinely comprehend the competition, place yourself in the shoes of the customer.
For brands, competition will always exist. It is your responsibility to stay one step ahead of your rivals. You can do this by using these tips and tricks and by paying attention to your customers’ needs and wants.
So, you have set some ambitious goals for your business this year, but what do they focus on? Are they heavily weighted towards marketing strategies, market share, growth metrics and profit margins? What if, this year, you shifted your focus to your most valuable investment – you!
Despite the pandemic becoming a distant memory, we are still seeing its impact. For one, it fundamentally altered when, and most importantly where, we work. Almost overnight, companies transitioned from bustling offices to remote environments and virtual setups, sparking global experiments in remote work. Now, as 2025 arrives, what space does remote work still hold? Are we going to be required to head back to the office en masse? Here’s our take.
Did you know that toxic work cultures cost companies billions annually in lost productivity and high turnover? A company’s culture is the shared beliefs, values, and practices that define its personality or ethos. It is the heart of the organisation and the attitudes and work ethic of the people who work there. Many of us know all about and may have experienced the impact of a toxic work culture. As a business owner or manager, you should be looking out for signs that your company’s culture is turning sour and look to take action before it all goes south.
Have you thought of starting your own business before? This might just be the year you should. A recent article by Forbes Magazine says that 2025 is the year of the entrepreneur and we think they are right. This year breathes life into the business landscape and is being ushered in by advancements in technology and AI, changing workforce trends, and increased support for small businesses.
Comprehending and crafting brand equity is vital for every business intending to make it big and expand. This blog will define brand equity, the parts that make it up, and its important role in any branding project. As a strategic branding coach or simply a branding aficionado looking to learn more about the subject, the online short course on Strategic Brand Management by the IMM Institute is one of the best and explains how making brand equity take centre stage in your brand strategy can result in business success.
In the year 2024, many big and popular brands have come under fire owing to expensive blunders that they committed themselves to. Insensitive messaging and disregard for privacy highlighted a failure to follow basic marketing principles. These mistakes served as a clear warning of the serious damage that can occur to a brand’s reputation when it strays from fundamental values. Today, where consumer trust is fragile and digital backlash swift, these brand failures offer valuable insights into the importance of consistency, transparency, and customer-centricity.
