As we forge ahead into 2024, the retail industry is witnessing a profound transformation driven by technological advancements and changing consumer behaviours. In this blog, we will explore the latest trends shaping the retail sector and delve into the technologies that are revolutionising retail management.
The Institute of Marketing Management South Africa (IMM) is a community for marketing professionals and corporate companies, united together to share thoughts and experiences within the rapidly changing marketing environment.
The IMM provides relevant marketing information, expertise, knowledge and education to ensure marketers stay abreast of the most current developments and trends in the marketing industry. We present online panel discussions, breakfast sessions, online short courses, workshops, think tanks and an annual conference to help marketers build the skills they need to keep ahead of emerging trends and enhance their long-term professional development.
We are pleased to bring these opportunities to the marketplace and hope you take a moment to explore the possibilities.
Strategic Marketing for Africa
Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. As the official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.
Navigating the dynamic landscape of evolving trends and technologies underscores the increasing importance of adept brand management strategies. It’s no surprise that in 2024, the business environment is undergoing rapid changes, presenting both challenges and opportunities for enterprises aiming to establish a resilient and influential brand presence. Within this blog, we will explore the complexities of astute brand management strategies and discuss methods for businesses to maintain a competitive edge in this fluid milieu.
Navigating the intricate world of digital promotion demands more than just a casual glance—it requires a strategic investment in knowledge.
The Applied Digital Marketing Certificate offered by the IMM Institute stands out as an excellent option for those wishing to enhance their comprehension of the field. This course is ideal for those who want to improve their knowledge of digital marketing and those that aspire to be future digital marketers. It is also perfect for ‘old school’ marketers who need a full understanding of the digital marketing landscape, how it fits into the overall communications mix and what to be looking out for when preparing a marketing strategy and plan.
The utilisation of Social Media Marketing has evolved into an essential instrument for enterprises aiming to forge connections with their target audience. Nevertheless, as the digital domain undergoes continuous expansion, the imperative for principled approaches in social media marketing is amplified. Right now, the significance of cultivating reliance and openness is now paramount.