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The Institute of Marketing Management South Africa (IMM) is a community for marketing professionals and corporate companies, united together to share thoughts and experiences within the rapidly changing marketing environment.


The IMM provides relevant marketing information, expertise, knowledge and education to ensure marketers stay abreast of the most current developments and trends in the marketing industry. We present online panel discussions, breakfast sessions, online short courses, workshops, think tanks and an annual conference to help marketers build the skills they need to keep ahead of emerging trends and enhance their long-term professional development.

We are pleased to bring these opportunities to the marketplace and hope you take a moment to explore the possibilities.

Online Short Courses


The IMM offers a range of online short courses in marketing, supply chain and business management.

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Express Courses


The Express Courses offered by the IMM are fast-paced skills courses that can be completed in less than a week.

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From time to time, the IMM will conduct workshops on specific topics.

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Strategic Marketing for Africa

Strategic Marketing for Africa is the premier magazine dedicated to covering the business of marketing across the African continent. As the official publication of the African Marketing Confederation, it has been published in various formats since 2008 and provides credible, coherent and courageous editorial coverage on all matters related to marketing and its associated professions.


Brand Management

Navigating the Evolving Landscape of Strategic Brand Management in 2024

Navigating the dynamic landscape of evolving trends and technologies underscores the increasing importance of adept brand management strategies. It’s no surprise that in 2024, the business environment is undergoing rapid changes, presenting both challenges and opportunities for enterprises aiming to establish a resilient and influential brand presence. Within this blog, we will explore the complexities of astute brand management strategies and discuss methods for businesses to maintain a competitive edge in this fluid milieu.

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Corporate Associates

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6-Week Courses in:

✪ Project Management

✪ Brand Managerment

✪ Digital Marketing

✪ Marketing

✪ Social Media

✪ Sales

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