This course provides a strong foundation in marketing principles while integrating AI-powered tools, ensuring you can navigate and leverage the latest innovations to stay competitive.
Gain Consumer Behaviour Insights
Enhance Your Competitive Edge
Harness AI for Smarter Marketing
Drive Brand Growth with Data-Driven Strategies
As AI reshapes business-consumer interactions and data-driven decisions, marketers must adapt.
Here's What You'll Learn
Understanding the Macro-Environment
Learn how external factors influence business success and explore how AI-driven market research can identify emerging opportunities and threats.
Cracking the Code of Consumer Behaviour
Discover the psychological and social factors affecting consumer decisions. Use AI analytics and predictive modelling to anticipate and respond to consumer needs more effectively.
Competitive Analysis & Market Positioning
Study how to differentiate your brand through segmentation, targeting, and positioning. Explore AI-powered tools for analysing competitors and enhancing strategic decision-making.
The Role of AI in Marketing Execution
Explore practical applications of AI in automating campaigns, personalising content, and optimising marketing plans for maximum impact.
AI-Powered Content Creation & Engagement
Leverage AI-driven content generation tools to enhance messaging, improve customer interactions, and streamline marketing efforts.
Ad Formats & Platform Guidelines
Explore different ad types, sizes, and best practices across major social platforms.
Who Should Enrol?
Marketing Professionals – Stay ahead by integrating AI into your marketing strategies.
Entrepreneurs & Business Owners – Gain insights into market dynamics and AI-driven competitive strategies.
Aspiring AI Marketers – Build a strong foundation in marketing principles with a future-ready AI skill set.
Why Choose This Course?
Stay Competitive
Learn AI-driven marketing strategies to future-proof your career.
Real-World Application
Apply marketing principles using AI analytics, automation, and strategic insights.
Expert-Led Learning
Gain industry knowledge from experienced marketing professionals.
Industry Recognition
Earn a certificate that showcases your expertise in traditional and AI-driven marketing.
Read This Course's Success Stories
Stay Ahead by Mastering Traditional & AI-Driven Marketing Strategies
Useful links
Contact Us
- (+27) 11 628 2000
- membership@imminstitute.co.za
