There is no one-size-fits-all strategy in today’s marketing world. Successful marketers must be agile, shaping their approach using all 8 Ps of the marketing mix to deliver maximum value to the business and its customers. This short course gives you a comprehensive understanding of how to use each component of the mix to craft profitable strategies across industries and sectors.
Product & Distribution Planning
Communication & Media Execution
Dynamic Pricing Strategy
Action-Oriented Marketing Planning
Equip yourself to create a strategic marketing plan that activates every element of the marketing mix to drive business results.
Here's What You'll Learn
Product & Distribution Management
Develop strategies for product positioning, lifecycle management, and channel distribution to meet consumer needs effectively.
Marketing Communications Strategy & Media Planning
Learn to craft integrated campaigns using traditional and digital media, including how to set up and optimise social channels.
Pricing, People, Process & Physical Evidence
Understand how to set competitive prices, deliver seamless service experiences, and build credibility through consistent customer touchpoints.
Marketing Process
Master the entire marketing planning process—from strategy development to implementation, monitoring, and control.
Who Should Enrol?
Marketing Managers and Directors who need to build and execute strategic marketing plans across products and channels.
Product and Brand Managers looking to optimise product positioning, lifecycle management, and communication strategies.
Innovation and Business Development Professionals aiming to create compelling offerings aligned to marketing needs.
Aspiring Marketers and Entrepreneurs who want a holistic understanding of how to combine the 8Ps for commercial success.
Anyone in Marketing or Strategy Roles who wants to sharpen their ability to plan, implement and evaluate marketing tactics that drive measurable results.
Why Choose This Course?
Comprehensive insight into all 8Ps
of the marketing mix, from product development to partnerships, tailored to both product and service-based businesses.
Real-world application
of marketing concepts through tools, frameworks and case studies that show you how to create value and drive results.
Strategic marketing planning skills
to align marketing efforts with broader business objectives.
Read This Course's Success Stories
Build smarter, more effective marketing plans that drive real business results.
Useful links
Contact Us
- (+27) 11 628 2000
- membership@imminstitute.co.za
