Applied Digital Marketing Tactics

The digital revolution has reshaped every corner of marketing. Whether you’re working with non-profits, ecommerce, or B2B brands, this course equips you with the practical, hands-on skills needed to confidently apply modern digital marketing tactics.

Today’s marketer must go beyond theory and learn how to execute tactical campaigns that perform in a digital-first world.

Here's What You'll Learn

Digital Marketing for a Changed Landscape

Understand how non-profit marketing, supply chain, and retail strategies have evolved in response to digital disruption. Explore non-profit marketing, new retail models, supply chain collaboration, and social media selling.

Performance Advertising in Practice

Discover how to use dynamic ads, retargeting, Google Ads and programmatic to drive measurable results. Learn the essentials of programmatic buying, PPC, and automated ad formats across digital channels.

Copywriting for the Digital Space

Master the art of persuasive writing for email, social media, blogging and more. Write effective CTAs, landing pages, welcome emails, social copy, and SEO-friendly blog content.

Content Strategy, Design & Delivery

Create content with purpose—from planning and calendars to design and performance tracking. Build a content strategy, use Canva, understand ad formats, and learn the numbers behind digital content.

Who Should Enrol?

Junior and mid-level digital marketers.

Content creators and social media managers.

Freelancers or small business owners running digital campaigns.

Anyone looking to gain hands-on digital execution skills.

Why Choose This Course?

Quizzes

Practical

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Assessments

Weeks

Quizzes

Practical

0 %

Assessments

Weeks

Learn real-world skills used daily in digital marketing agencies and teams

Gain confidence in your ability to brief, design, write, and optimise campaigns

Understand the tools and platforms that power modern marketing

Stay up to date with performance-based tactics and emerging digital trends

Read This Course's Success Stories

The Digital Marketing Toolbox short course was incredibly helpful. With the tools and techniques provided, any marketing professional can craft a strategy to successfully deliver a marketing campaign.

I have really enjoyed the course which is very comprehensive. I have a marketing diploma and worked at Unilever for several years, but I have been running my own business for a long time so haven’t kept up to date with new developments. This will give me the confidence to chat with clients on the various tools.

Take the guesswork out of digital execution. Learn how it’s really done!

Set Up Successful Google Ads

Write Emails That Convert

Brief, Write & Design Social Media Ads