IMM Friday Flash Talk sessions

View our past IMM Friday Flash Talk sessions below and register to re-watch each session!

Why Identical Informal Businesses CLuster together in Africa

With Brad Watridge
 Senior Partner at Hot Mustard Africa

Aligning Your Marketing Strategy for the Youth ‘Prosumer’

With Andrea Kraushaar
 Research & Insights Director at Youth Dynamix

Donations Follow Great Brands

With Mpumi Zondi
Head of Brand Africa & Global Client Lead at Edelman

The Pull and Power of
Nostalgia in Marketing

With Talia Grusin
Marketing Consultant at Masutane Consulting Services

Marketing for Good

With Helen McIntee
President of the AMC (African Marketing Confederation)

Unpacking the Future of Qualitative Research in Africa

With Mpho Mpofu
Founder & Director of Masutane Consulting Services

Innovation in Peril

With Busi Roberts
Group Account Director: Health at Edelman

Game-Based Marketing

With Lebo Lekoma
Head of Client Services at Sea Monster

Are Brands Effectively Using AI
in Creatively and Branding?

With Brad Watridge
Senior Partner – Strategy & Monitoring at Hot Mustard Africa

Brand Strategy:
What Defines Tomorrow's Brands?

With Hazel Chimhandamba
Executive Head of Brand at Cell C

Africa Free Trade
Will it have the positive impact intended by the AfCFTA?

With Helen McIntee
President: African Marketing Confederation
& Mulemwa Moongwa
Chairperson: Zambia Institute of Tourism & Hospitality Studies

Chat Commerce
Is it Effectively finding its Voice in SA?

With Jonathan Williams
Founder & CEO at Chat Inc.

Go Guerrilla
Are you brave enough to make your brand stand out?

With Matthew Van Der Valk
Executive Creative Director