IMM Friday Flash Talk sessions View our past IMM Friday Flash Talk sessions below and register to re-watch each session! Why Identical Informal Businesses CLuster together in Africa With Brad Watridge Senior Partner at Hot Mustard Africa Aligning Your Marketing Strategy for the Youth ‘Prosumer’ With Andrea Kraushaar Research & Insights Director at Youth Dynamix Donations Follow Great Brands With Mpumi ZondiHead of Brand Africa & Global Client Lead at Edelman The Pull and Power of Nostalgia in Marketing With Talia GrusinMarketing Consultant at Masutane Consulting Services Marketing for Good With Helen McInteePresident of the AMC (African Marketing Confederation) Unpacking the Future of Qualitative Research in Africa With Mpho MpofuFounder & Director of Masutane Consulting Services Innovation in Peril With Busi RobertsGroup Account Director: Health at Edelman Game-Based Marketing With Lebo LekomaHead of Client Services at Sea Monster Are Brands Effectively Using AI in Creatively and Branding? With Brad WatridgeSenior Partner – Strategy & Monitoring at Hot Mustard Africa Brand Strategy: What Defines Tomorrow's Brands? With Hazel ChimhandambaExecutive Head of Brand at Cell C Africa Free Trade Will it have the positive impact intended by the AfCFTA? With Helen McIntee President: African Marketing Confederation & Mulemwa MoongwaChairperson: Zambia Institute of Tourism & Hospitality Studies Chat Commerce Is it Effectively finding its Voice in SA? With Jonathan WilliamsFounder & CEO at Chat Inc. Go Guerrilla Are you brave enough to make your brand stand out? With Matthew Van Der ValkExecutive Creative Director