The IMM Institute is a proud founding member of the African Marketing Confederation (AMC), established in 2011 and which has recently been relaunched with the goal of building the largest network of marketing professionals in Africa. The AMC is the pan-African confederation of marketing institutes, associations, and bodies on the continent. It recognises Africa’s unique and varying cultures, languages, standards of education and marketing challenges and therefore the AMC aims to promote and maintain professional skills, ethics and integrity, as well as provide networking opportunities amongst African marketers.