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Join the IMM Institute’s premier annual event

Join the IMM Institute’s
premier annual event

17 October 2024

The Annual IMM Institute Conference welcomes all marketing and supply chain professionals from across South Africa to participate in this dynamic and inclusive gathering.

 

Engage with practical case studies, discussions, and insights from both local and international industry leaders. Consisting of a panel discussion on four key topics centred on a core theme, the conference will elaborate on the needed synergy between the marketing and supply chain functions. This year’s theme is:

Fusion of Functions: Marketing and Supply Chain
A Partnership for People, Prosperity, and the Planet

Fusion of Functions:
Marketing and Supply Chain
A Partnership for People, Prosperity,
and the Planet

Topic No.1:
(R)Evolution of Brand

Topic No.1:
(R)Evolution of Brand

Technological breakthroughs offer businesses unprecedented opportunities to enhance revenue through advanced consumer outreach and supply chain management, leveraging technologies such as AI. Brands must evolve to integrate these innovations seamlessly, demonstrating how marketing and supply chain functions can work together to create a cohesive and impactful brand strategy.

Topic No. 2:
Balancing Talent and Tools

While leveraging technologically capable talent, maintaining an authentic connection with audiences by understanding and adapting to their values remains crucial. Marketing must go beyond treating consumers as mere statistical figures through over-generalised approaches to forge deeper emotional connections with consumers. Balancing the use of technological tools with emotional intelligence and authenticity is key.

Topic No. 2:
Balancing Talent and Tools

While leveraging technologically capable talent, maintaining an authentic connection with audiences by understanding and adapting to their values remains crucial. Marketing must go beyond treating consumers as mere statistical figures through over-generalised approaches to forge deeper emotional connections with consumers. Balancing the use of technological tools with emotional intelligence and authenticity is key.

Topic No. 3:
ESG in Marketing
and Supply Chain

Topic No. 3:
ESG in Marketing and Supply Chain

Brands need to tap into a diverse talent pool that not only embraces the latest technological innovations but also fosters authentic relationships with consumers. This approach supports genuine brand building while balancing environmental, social, and governance (ESG) considerations. An impactful brand resonating with consumer values should genuinely be mindful of the common good, integrating ESG principles into both marketing and supply chain strategies.

Topic No. 4:
From Silos to Synergy

A brand claiming to be both innovative and people-centric must ensure its supply chain practices address critical issues, such as environmentally sustainable operations and sourcing from countries with fair labour practices, avoiding those known for human rights violations. Breaking down silos between marketing and supply chain functions can lead to more ethical and people-focused business practices, while also advancing brand success.

Topic No. 4:
From Silos to Synergy

A brand claiming to be both innovative and people-centric must ensure its supply chain practices address critical issues, such as environmentally sustainable operations and sourcing from countries with fair labour practices, avoiding those known for human rights violations. Breaking down silos between marketing and supply chain functions can lead to more ethical and people-focused business practices, while also advancing brand success.

BOOK Your Space NOW FOR THE IMM INSTITUTE CONFERENCE!

Featuring

The IMM Institute Excellence Awards

The IMM Institute, through the Excellence Awards, recognises contributions to the industry by bold brands and individuals who displayed thought leadership and commitment to excellence in the arts of marketing and supply chain. Three finalists will be selected for each category, and the winner will be announced at the IMM Institute Annual Conference Awards Dinner.

Marketer

of the Year

Emerging Marketer

of the Year

Marketing Student

of the Year

Corporate Marketing Team

of the Year

Lifetime Achievement

Excellence Award

Featuring

The IMM Institute Excellence Awards

The IMM Institute
Excellence Awards

The IMM Institute, through the Excellence Awards, recognises contributions to the industry by bold brands and individuals who displayed thought leadership and commitment to excellence in the arts of marketing and supply chain. Three finalists will be selected for each category, and the winner will be announced at the IMM Institute Annual Conference Awards Dinner.

Marketer

of the Year

Emerging Marketer

of the Year

Marketing Student

of the Year

Corporate Marketing Team

of the Year

Lifetime Achievement

Excellence Award

Prospectus Cover

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Download the Annual IMM Marketing Conference 2023 Prospectus

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