The digital revolution has reshaped every corner of marketing. Whether you’re working with non-profits, ecommerce, or B2B brands, this course equips you with the practical, hands-on skills needed to confidently apply modern digital marketing tactics.
Understand how non-profit marketing, supply chain, and retail strategies have evolved in response to digital disruption. Explore non-profit marketing, new retail models, supply chain collaboration, and social media selling.
Discover how to use dynamic ads, retargeting, Google Ads and programmatic to drive measurable results. Learn the essentials of programmatic buying, PPC, and automated ad formats across digital channels.
Master the art of persuasive writing for email, social media, blogging and more. Write effective CTAs, landing pages, welcome emails, social copy, and SEO-friendly blog content.
Create content with purpose—from planning and calendars to design and performance tracking. Build a content strategy, use Canva, understand ad formats, and learn the numbers behind digital content.
Junior and mid-level digital marketers.
Content creators and social media managers.
Freelancers or small business owners running digital campaigns.
Anyone looking to gain hands-on digital execution skills.
Learn real-world skills used daily in digital marketing agencies and teams
Gain confidence in your ability to brief, design, write, and optimise campaigns
Understand the tools and platforms that power modern marketing
Stay up to date with performance-based tactics and emerging digital trends
Take the guesswork out of digital execution. Learn how it’s really done!