Contact Us Contact Us Marketing is more than advertising. It’s the heartbeat of every successful business. This course gives you a well-rounded introduction to the marketing world, from understanding the external forces that influence customer behaviour, to crafting a product and promotion strategythat connects. Enrol Now Understand Buyer Behaviour Craft Competitive Strategies Apply the Marketing […]
Fundamentals of Marketing Landing Read More »
As temperatures drop, South Africa’s logistics industry faces unique seasonal pressures, from weather-induced road hazards to slower turnaround times at key ports. In this article, we unpack how winter logistics challenges impact everything from retail delivery schedules to national supply chain efficiency, and what businesses can do to stay ahead of the chill.
Winter logistics: How cold weather impacts South Africa’s supply chains Read More »
Small business winter blues? Not anymore. The colder months can bring slower sales and tighter spending, but they also offer a golden opportunity to refocus, rebrand, and reconnect. From keeping your cash flow warm with winter bundles to sparking customer engagement with seasonal campaigns, this guide shares smart, practical ideas to help your business not just survive, but grow, during the winter slowdown.
Surviving the slow season: Smart strategies for small businesses in winter Read More »
When the economy dips, brand marketing shouldn’t disappear. In a high-cost climate like South Africa’s, marketers need to adapt, not retreat. This guide explores how to maintain relevance through empathetic messaging, local insights, customer loyalty, and purpose-led strategies. Learn how to future-proof your brand by staying human, agile, and visible, even when budgets are tight.
Marketing in a downturn: How brands can stay relevant in a tough economy Read More »
It’s the human touch that gives business management its true edge. This blog explores why empathy, emotional intelligence, and soft skills are becoming core drivers of leadership success, especially in South Africa’s diverse business landscape. From improving collaboration to retaining talent and building inclusive cultures, find out why managing with empathy is not just a nice-to-have, but a critical strategy for modern managers.
Managing with empathy: Why soft skills are hard business assets Read More »
Contact Us Contact Us There is no one-size-fits-all strategy in today’s marketing world. Successful marketers must be agile, shaping their approach using all 8 Ps of the marketing mix to deliver maximum value to the business and its customers. This short course gives you a comprehensive understanding of how to use each component of the
Marketing Mix Strategy Read More »
Contact Us Contact Us Selling isn’t about pushing products—it’s about people. This course lays the groundwork for a successful career in personal selling. Whether you’re new to sales or looking to build stronger customer relationships, you’ll gain a solid grasp of the full sales cycle, communication strategies, and buyer psychology. You’ll also learn how technology
Building Online Customer Relationships Read More »
Contact Us Contact Us Selling isn’t about pushing products—it’s about people. This course lays the groundwork for a successful career in personal selling. Whether you’re new to sales or looking to build stronger customer relationships, you’ll gain a solid grasp of the full sales cycle, communication strategies, and buyer psychology. You’ll also learn how technology
The Art of Selling Read More »
Contact Us Contact Us Are you reaching your full potential as a salesperson? Whether you’re already closing deals or just beginning to build your pipeline, the best way to grow in sales is through mastering the right techniques. This course is designed for sales professionals who want to boost their performance, sharpen their practical skills,
High Performance Selling Techniques Read More »
Contact Us Contact Us Success in digital marketing demands the right tools and strategies to connect with your audience, track performance, and adapt to market trends. This course equips you with essential digital marketing tools and teaches you how to harness them for stronger brand positioning, smarter insights, and better results. Build Brand Strategies Track
Digital Marketing Toolbox Read More »
