Selling isn’t about pushing products—it’s about people. This course lays the groundwork for a successful career in personal selling. Whether you’re new to sales or looking to build stronger customer relationships, you’ll gain a solid grasp of the full sales cycle, communication strategies, and buyer psychology. You’ll also learn how technology and information shape modern sales success.
Optimise Customer Experience
Personalisation & Journey Mapping
Implement CRM
Functionality
Build Meaningful Engagement
Sales is no longer just about pitching a product. It’s about connection, communication, and understanding customer needs.
Here's What You'll Learn
Relationship Marketing & Customer Experience
Learn how to engage customers through personalised, branded experiences that foster loyalty and advocacy across the customer lifecycle.
Delivering the Digital Customer Experience
Discover how to design user-centric websites and digital journeys that enhance service quality and drive e-loyalty.
Digital Campaign Planning & Communication
Understand how to use a mix of digital channels strategically to deliver long-term, impactful marketing communications.
Measuring and Improving Digital Performance
Gain the skills to track, test, and optimise digital campaigns using analytics, clickstream data, and funnel-based insights.
Who Should Enrol?
Marketing and Digital Managers – Looking to deepen their customer strategy.
Marketing Communications Managers – Seeking to elevate campaign performance and impact.
Digital Strategists & Brand Managers – Who want to deliver seamless customer experiences.
CX Specialists & CRM Professionals – Focused on engagement and long-term retention.
Entrepreneurs & Business Owners – Wanting to enhance how customers connect with their brand.
Why Choose This Course?
Customer-Focused Approach
Learn how to deliver value and satisfaction at every stage.
Modern Digital Thinking
Grounded in today’s technology and customer behaviour.
Insight-Driven Strategy
Use data and analytics to refine and personalise your approach.
Future-Ready Skills
Prepare for evolving trends in digital marketing and customer experience.
Flexible Online Learning
Study anytime, anywhere, at your own pace.
Campaign Improvement
Learn how to refine and elevate your marketing performance.
Read This Course's Success Stories
Advance Your Brand from Transactional to Transformational Relationships
Useful links
Contact Us
- (+27) 11 628 2000
- membership@imminstitute.co.za
