Retail success doesn’t happen by chance. it’s built through strategic marketing, stock control, and standout customer service. The Certificate in Retail Marketing Principles is part of the Quality Council for Trades and Occupations (QCTO)-accredited Chain Store Manager qualification, designed to give you the skills and knowledge to thrive in any retail environment.
This course is the second in a two-part series that equips current or aspiring chain store managers with a comprehensive understanding of retail marketing, from managing service standards and implementing promotional activities to improving store profitability. Once both certificates are completed, learners can compile a portfolio of evidence and qualify for the national QCTO Chain Store Manager exam.
Understand Retail Marketing Principles
Manage Service Standards
Implement Promotional Activities
Optimise Stock Control
Improve Store Profitability
Today’s marketer must go beyond theory and learn how to execute tactical campaigns that perform in a digital-first world.
What You’ll Learn
Managing Service Standards
Learn how to deliver customer satisfaction through effective service standards, legislation compliance, and a safe, well-kept store environment.
Stock Control in Retail
Understand how to manage purchasing, stock mix, replenishment, and logistics to ensure consistent product availability and customer satisfaction.
Implementing Promotional Activities
Discover how to execute Store Support Centre-planned promotions, from advertising and visual merchandising to ticketing and head office coordination.
Improving Financial Performance
Learn how to analyse store financial reports, manage risk, reduce shrinkage, and improve your store’s bottom-line contribution.
Who Should Enrol?
Retail professionals seeking formal recognition of their skills
Store Supervisors or Assistant Managers looking to move up
Employees currently working in chain stores completing the QCTO qualification
Individuals looking to specialise in retail marketing and operations
Why Choose This Course?
Accredited Pathway
Complete the second part of the QCTO Chain Store Manager knowledge and practical component
Real-World Skills
Build your capabilities in customer service, merchandising, sales, and financial control
Career Progression
Gain industry-relevant expertise to lead and manage within modern retail environments
National Recognition
Work toward a nationally recognised qualification in retail chain store management
Useful links
Contact Us
- (+27) 11 628 2000
- membership@imminstitute.co.za
