Conference Day 1
Wednesday, 8th November 2023
12h00
REGISTRATION & NETWORKING
12h50
WELCOME BY THE MC
Govan Whittles, Journalist, Programme Director
13h00
OPENING KEYNOTE | Creating a Compelling Brand Story for South Africa: Unleashing its Global Appeal
Sithembile Ntombela, Acting CEO, Brand South Africa
14h00
GLOBAL INSIGHTS| Global Trends and Innovations in Destination Marketing: What Works and Why
Matongo Matamwandi, CEO, Zambia Travel
Mulemwa Moongwa, Vice Chairperson, Council of Events Professionals Africa
14h30
PANEL DISCUSSION | The Power of Partnerships: Collaborating for a stronger South African brand to build business
Moderator:
Helen McIntee, President, African Marketing Confederation
Panellists:
Thebe Ikalafeng, Founder, Brand Africa
Hazel Chimhandamba, Marketing Executive
Phumzile Mnisi, Strategic Partnerships Manager, Old Mutual Insure
Dr Helena Van Wyk, Academic Head, IMM Graduate School of Marketing
Nande Hadebe, Segment Manager, MTN
Arne Rust, Brand Director: Carling Black Label, Hansa and Lion Lager – Africa, AB InBev
Toni Gumede, Manager: Office of the CE, Brand South Africa
16h00
CLOSING REMARKS
18h00
AWARDS DINNER
Conference Day 2
Thursday, 9th November 2023
08h00
REGISTRATION & NETWORKING
09h00
WELCOME BY THE MC
09h10
KEYNOTE PRESENTATION | Balancing Act: User Generated Content (UGC) Carnival Extravaganza and Navigating Potential Risks
Step right up and witness the spectacular UGC Carnival Extravaganza! Get ready to be amazed as we unveil the secrets of the ultimate marketing balancing act. Under the big top, we’ll show you how to make your brand shine with UGC magic while safely navigating any challenges that come your way!
Mita Neshunzhi, Head of Social Media & B-BBEE Partner at Brand Cartel Creative, Brand Cartel
09h40
GLOBAL INSIGHTS: Cirque du Content: A Global Journey into UGC Marvels and Success Stories
Karin Du Chenne, Chief Growth Officer, Kantar
10h10
PANEL DISCUSSION | Behind the Curtain: The UGC Circus Unveiled – A Case Study on Navigating Pitfalls
Angela Bruwer, Executive Academic Head: Faculty of Marketing, Supply Chain and Business Management, IMM Graduate School of Marketing
Kultwano Mabusela, Founder and Executive Trans-media Producer, Brainbow Conscious Creatives
Lerato Motsiri, Integrated Content Director, Brave Group
Ebby Chepchirchir Bright Addai, Managing Director, Skyline PR and Communications
10h40
Partner Session | How User-Generated Content Can Boost Brand Visibility: Adding a Local Flair into It
Happy Makhumalo Ngidi, Chief Officer: Marketing & Communications, Proudly South African
11h00
MORNING REFRESHMENTS
11h30
KEYNOTE PRESENTATION: Influence Redefined: Unveiling the X-Factor in Influencer Marketing
Dashni Vilakazi, Managing Director, The Media Shop
12h00
GLOBAL INSIGHT| Under the Spotlight: Navigating the X-Factor of Influencer Marketing
Join us for a thought-provoking session that dives into the ethical concerns surrounding transparency, disclosure, and authenticity. We’ll explore the responsibility of brands and influencers in maintaining trust with their audience.
Fadzai Mufunde, Communication & Production Manager, Heritage Branding & Marketing Communications Botswana
12h30
PANEL DISCUSSION | Influencer X-Factor: What Sets the Superstars Apart
- How do superstar influencers maintain authenticity and build genuine trust with their audience?
- What are the innovative content creation strategies that set superstars apart and help them stay relevant and engaged with their followers?
- How do top influencers establish themselves as niche experts, and what contributes to their long-term career success and sustained influence?
Moderator:
Pieter Groenewald, CEO, Nfinity
Panellists:
Mpumelelo Zondi, Head of Brand Africa & Global Client Lead, Edelman
Matthew Kannaih, Car Influencer
Alcidez Banda, Comedian
13h30
LUNCH
14h30
KEYNOTE PRESENTATION | AI Wonderland: Exploring the Enchanting Possibilities in Marketing
Delve into the enchanting possibilities that artificial intelligence offers to revolutionize marketing strategies, elevate creativity, and unlock unprecedented growth for brands.
Understand how the magic of AI is really about the person.
Tendai Luwo, Head of Strategy, David & Langton
15h00
GLOBAL INSIGHTS | Through the Looking Glass: Global Perspectives on AI in a Marketing Wonderland
Robyn MacMillan, AI Specialist, Oxford Professional Education
15h30
MAGIC WAND SESSIONS : Hear from Industry experts on their view on the power of AI
Jonathan Williams, CEO, ChatInc
Michelle Matthee, Head of Customer Success, ChatInc
Brad Watridge, Senior Partner – Strategy and Mentoring, Hot Mustard
Tarisai Moffat, Co-Founder, Gateway Synergy
16h15
CLOSING REMARKS
