Digital Approach to Marketing Strategy

Digital technology has disrupted how customers interact with businesses—and how businesses must respond. From evolving buying journeys to the rise of new intermediaries, today’s marketers need to understand how digital tools, platforms, and strategies drive smarter decisions and better results.

You’ll learn to analyse online marketplaces, navigate changing channel structures, and apply frameworks like SOSTAC to map out strategic digital plans that get results.

In this course, you’ll explore how to develop and apply integrated digital marketing strategies aligned with business goals.

Here's What You'll Learn

Digital Marketing and Technology

Understand the role of digital marketing in business and how to apply it effectively across industries.

The Digital Macro-Environment

Use PESTLE analysis to evaluate and adapt to political, economic, technological, social and legal forces.

Digital Marketing Strategy Development

Learn to design, structure and implement effective digital strategies using real-world models and case studies.

Digital Media and the Marketing Mix

Discover how to adapt all 7Ps of the marketing mix—product, price, place, promotion, people, process, and physical evidence, within a digital environment

Who Should Enrol?

Marketing professionals looking to deepen their digital strategy knowledge

Digital marketers seeking to align campaigns with business strategy

Brand, Product or Marketing Managers wanting to integrate traditional and digital approaches

Entrepreneurs expanding into online channels

Anyone aiming to strengthen their strategic thinking in a digital context

Why Choose This Course?

Quizzes

Practical

0 %

Assessments

Weeks

Quizzes

Practical

0 %

Assessments

Weeks

Strategic Focus

Learn how to align digital tactics with broader business goals using the SOSTAC framework

Real-World Context

Explore how changing digital channels and environments impact marketing decisions

Practical Application

Discover how to adapt the marketing mix across digital platforms

Expert-Led Learning

Gain insights from experienced digital marketing professionals

Read This Course's Success Stories

The Digital Marketing Toolbox short course was incredibly helpful. With the tools and techniques provided, any marketing professional can craft a strategy to successfully deliver a marketing campaign.

I have really enjoyed the course which is very comprehensive. I have a marketing diploma and worked at Unilever for several years, but I have been running my own business for a long time so haven’t kept up to date with new developments. This will give me the confidence to chat with clients on the various tools.

Build the skills that future-ready marketers need!

Develop Integrated Digital Strategies

Analyse Online Marketplaces

Adapt the Marketing Mix Digitally

Apply SOSTAC for Strategic Planning

Navigate Digital Channels & Intermediaries