Download the Course Outline to Get the 1st Module for FREE!
OFFER EXPIRES 30 APRIL 2025
Success in digital marketing demands the right tools and strategies to connect with your audience, track performance, and adapt to market trends. This course equips you with essential digital marketing tools and teaches you how to harness them for stronger brand positioning, smarter insights, and better results.
Build Brand Strategies
Track Social Insights
Optimise Campaigns
Master Digital Marketing Tools
Digital marketing success relies on more than just creativity, learn how to strengthen your brand's identity.
Here's What You'll Learn
Customer Relationship Marketing Strategies
Understand how to build loyalty and trust across diverse demographic groups, from Baby Boomers to Gen Z.
Global Market Entry Methods
Learn five proven ways businesses expand into international markets and how to stay ahead of global digital trends.
Brand Strategy, Identity & Equity
Develop brand frameworks that create lasting connections, driving customer recognition and trust.
Social Listening & Reputation Management
Discover how to monitor and manage online mentions, turning feedback into opportunities for growth.
SEO & Keyword Research
Master search marketing by targeting the right terms and phrases to attract high-intent customers.
Buyer Personas & Customer Journey Mapping
Build detailed buyer profiles to improve targeting, messaging, and online user experiences.
Testing & Online Surveys
Learn how to improve customer experiences through A/B testing, performance analysis, and data-gathering surveys.
Who Should Enrol?
Marketing & Digital Marketing Managers – Strengthen your ability to craft impactful strategies, track performance, and optimise campaigns.
Marketing Communication Managers – Improve how you build and protect brand reputation across multiple digital platforms.
Entrepreneurs & Business Owners – Learn to manage your own digital presence with powerful, industry-leading tools.
Aspiring Digital Marketers – Gain practical skills and hands-on experience with essential marketing software.
Why Choose This Course?
Hands-On Learning
Get practical experience with digital marketing’s most effective tools.
Real-World Applications
Apply your knowledge immediately to build and optimise campaigns.
Expert-Led Insights
Learn from marketing professionals with deep industry expertise.
Industry Recognition
Earn a certificate that demonstrates your expertise in strategic brand management.
Useful links
Contact Us
- (+27) 11 628 2000
- membership@imminstitute.co.za
