Marketing is more than advertising. It’s the heartbeat of every successful business. This course gives you a well-rounded introduction to the marketing world, from understanding the external forces that influence customer behaviour, to crafting a product and promotion strategy
that connects.
Understand Buyer Behaviour
Craft Competitive Strategies
Apply the Marketing Mix
Build Effective Marketing Plans
Leverage Digital & Social Tools
What You’ll Learn
Understanding the Marketing Environment
Learn the basics of marketing orientation, competitive advantage, and environmental analysis using PESTLE and competitor profiling.
Consumer Behaviour & the Buying Process
Study the psychological and social drivers behind purchase behaviour and how they impact marketing strategy.
Segmentation, Targeting & Positioning (STP)
Understand STP fundamentals and how digital tools enhance customer targeting and brand relevance.
The Evolving Marketing Mix
Master product strategy, pricing tactics, distribution channels, and communication methods, including digital and social media.
Planning and Execution
Learn how to set objectives, analyse situations, choose target markets, and evaluate results for continuous improvement
Who Should Enrol?
Marketing interns and entry-level professionals
Content creators and social media managers.
Students or graduates exploring a career in marketing.
Anyone looking to build a solid foundation in marketing strategy and practice.
Why Choose This Course?
Hands-On Learning – Get a practical, industry-relevant overview of the core marketing functions
Real-World Applications – Understand how consumer insights drive strategy in today’s market
Expert-Led Insights – Learn from marketing professionals with deep industry expertise
Industry Recognition – Earn a certificate that validates your digital marketing expertise.
Read This Course's Success Stories
Learn the language of marketing and start crafting strategies that work!
Useful links
Contact Us
- (+27) 11 628 2000
- membership@imminstitute.co.za
