The IMM Institute proudly attended the African Marketing Confederation (AMC) Conference 2025 in Accra, Ghana.
As one of the AMC’s founding members, IMM Institute’s presence highlighted its commitment to advancing African marketing standards and collaboration.
The AMC Conference 2025 was themed “Thriving in Africa’s Evolving Markets: Trust, Trends & Technology”. Hosted from 20 to 22 August, the conference brought together marketing leaders from across Africa and beyond.
Key sessions explored how businesses can adapt to fast-changing markets. The AMC Conference makes a difference by fostering trust and embracing new technologies. The conference offered unique opportunities for dialogue between marketers, industry experts, and policymakers. Discussions focused on empowering African marketers with practical tools and forward-looking strategies.
Networking sessions created valuable partnerships, supporting knowledge exchange and professional growth across the continent. As a founding AMC member, the IMM Institute continues to shape the Confederation’s vision for unified African marketing excellence. The involvement in the conference reinforced IMM Institute’s long-standing role in supporting education, professional standards, and industry development.
Irene Gregory, the CEO of IMM Institute, had an active participation in the conference. She reflected strong leadership and highlighted IMM Institute’s influence within African and global marketing networks. Gregory’s contribution strengthened the IMM Institute’s visibility while inspiring confidence in the organisation’s strategic direction.
“The AMC Conference 2025 provided an invaluable platform to exchange ideas and strengthen collaboration across Africa’s marketing community. As a founding member, the IMM Institute remains dedicated to advancing professional standards, embracing innovation, and preparing marketers to thrive in a rapidly evolving environment.” – Irene Gregory.
The AMC Conference is More Than an Event
The annual AMC Conference is a platform where ideas, innovations, and collaborations redefine the future of African marketing. For IMM Institute, this was an opportunity to amplify its mission of driving professional marketing education and thought leadership.
For more on IMM Institute’s programmes and initiatives, visit the IMM Institute website. Details on the AMC Conference 2025 can be found on the African Marketing Confederation site.