In the modern business landscape, the promotion of diversity and inclusion has become increasingly prominent and crucial across various industries, including marketing. The notion of embracing diversity in marketing campaigns, ensuring inclusivity, and upholding accurate representation is of utmost importance. In this blog, we will delve into the reasons behind the significance of diversity and inclusion in marketing and introduce the IMM Institute, an institution dedicated to preparing marketers for success in this vital facet of their profession.
Leadership Skills Every Marketing Leader Should Master
Leadership skills in any career or field are important as leaders need to direct, coach, and lead their teams effectively. Besides this, having the necessary leadership skills in marketing will allow you to empower your team and colleagues, have the knowledge of how to take ownership of job responsibilities, and communicate effectively. If becoming a marketing leader is one of your goals, or if you are a current marketing leader and want to improve your skills, here is a list of the leadership capabilities every marketing leader should have and master:
Being able to communicate
This is the most important leadership skill, no matter the industry or field, and is the difference between a good and bad leader. Leaders in marketing need to communicate their job expectations, job responsibilities, and necessary feedback. This would require the leader to understand their team and colleagues, the processes within the job, and the technologies used. If you, as a marketing leader, are able to communicate effectively, your team will listen, understand the message or instruction, and willingly act on it.
To be respected by your team, colleagues, and superiors, leaders in marketing need to be reliable. A reputation of reliability is earned and should be proven by showing that you can provide what is needed, are supportive, and are loyal to your colleagues and team. As a leader, you should avoid backing out of promises made and be trustworthy.
This skill is one that needs to be developed and crafted. Being a good problem solver requires you to have a positive mindset while being calm and dependable. The best problem solvers are known to be curious, would welcome ambiguity, views the issue from a range of different angles, and takes the advice of others. If you as a leader do not have these qualities, you should focus on practicing them when faced with problems in the future. This would lead to developing and mastering this skill.
This is a very important factor in being a good leader in marketing. To have a business succeed, there needs to be a strategy that has been well-thought-out and communicated to all parties involved. To create a strategy like this, leaders in marketing would need to be able to think strategically, understand the specific business goals, and steer their team in the right direction to achieve and complete these goals. Strategic thinking is also necessary to make well-informed decisions.
One of the most important functions of being a leader is being decisive. To do so, a leader would first need to collect information regarding the decision and then use it to decide what is needed to move forward. In the marketing field, decisions often need to be made under pressure and within short time periods. Leaders would need to be able to work under pressure while still considering all the necessary factors when making decisions.
Giving and getting feedback
Feedback is an important component of being a good leader. Good leaders need to know how to deliver feedback effectively and also need to be able to receive feedback. To ensure this, marketing leaders need to craft a space that welcomes and promotes an open dialogue where healthy and necessary feedback is encouraged. This would allow their team to grow and succeed, and would also allow them to grow as a leader.
If you as a marketing leader would like to learn new leadership skills or master your existing ones, we would recommend taking “The Brand of You” short course. This short course, offered by the Institute of Marketing Management (IMM), focuses on offering the tools needed to conduct yourself, as a marketing leader, appropriately with presence, professionalism, and confidence. This short course would take 10 weeks to complete.
As consumer behaviour constantly changes with trends, marketers face the ongoing challenge of adapting their strategies and having to practice tailored marketing to resonate with different generations. Enter Generation Z, the cohort born roughly between the mid-1990s and early 2010s. As the torchbearers of the future, understanding the unique characteristics and preferences of Gen Z is paramount for businesses seeking to thrive in the coming years.
In an era where heightened attention to data privacy is prevalent among individuals and in the mainstream media, marketers are confronted with a pivotal moment. They are forced to reassess strategies and adjust to the changing regulatory landscape. The General Data Protection Regulation (GDPR) and other, similar data protection laws have enacted a change in how businesses gather, handle, and utilise personal data. Because of this, the marketing industry is experiencing a significant shift, placing a strong emphasis on transparency, accountability, and obtaining user consent.
As we are in the final month of 2023, it’s an excellent time to ponder what we’ve achieved over the past year and consider our goals for the upcoming year. The year 2024 holds the promise of fresh opportunities, personal development, and career growth. If you’re looking for strategies to position yourself for success in the coming year, one effective option is to explore the offerings of IMM Institute’s short courses.
Johannesburg 9 November 2023 | The IMM Institute South Africa (IMM) is pleased to announce the winners of this year’s IMM Marketing Excellence Awards. The winners
received their awards at a gala dinner held at The Venue in Melrose Arch last night, 8 Nov 2023 as part of the 2023 IMM Marketing Conference.
In the modern digital landscape, effective communication is imperative for businesses to flourish and connect with their target audience. WhatsApp, a widely used messaging platform, has recently introduced a revolutionary feature known as WhatsApp Channels. This innovation empowers businesses to thrive by effectively communicating with a broader audience, sharing vital information, and engaging with customers in a more personalised and efficient manner. In this blog, we'll delve into the concept of WhatsApp Channels, outline their advantages for businesses, and provide insights into leveraging this tool to elevate your communication strategies.